Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot?s Guide® to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication,...
In need of advice? Just want to sounds off? Opening this volume is like grabbing lunch with a fellow designer to commiserate or celebrate. In its pages, noteworthy designers, both past and present, working in fields ranging from graphic design, fashion, architecture, typography, and industrial design sound off on every topic, ranging from...
Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks.
This book changes all it. It gives designers the practical know-how to combine type and image for dynamic...
Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a...
1000 Ideas by 100 Graphic Designers showcases work from a selection of today’s best designers while providing precious tips to the graphic design enthusiast. The book...
Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with...
Blender is a powerful and free 3D graphics tool used by artists and designers worldwide. But even experienced designers can find it challenging to turn an idea into a polished piece.
For those who have struggled to create professional quality projects in Blender, author Ben Simonds offers this peek inside his...
A collection of 140 annotated resumes and a dozen corresponding cover letters written especially for top salespeople, and managers and executives in marketing, product management, marketing communication, and sales. All resumes were written by professional resume writers who have been awarded the Master Resume Writers designation from the...
This newly revised edition of the classic book, Design of RF and Microwave Amplifiers and Oscillators (Artech House, 1999) has been updated to include expanded derivations and problem sets, helping to make the material even more accessible and easier to master. You also get new material on power amplifiers (class A, B, AB, F, and E...
Web applications are used every day by millions of users, which is why they are one of the most popular vectors for attackers. Obfuscation of code has allowed hackers to take one attack and create hundreds-if not millions-of variants that can evade your security measures. Web Application Obfuscation takes a look at common Web...
