Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers. These elements...

A great adjustment in human affairs is underway. Political, commercial and cultural life is changing from the centralized, hierarchical and standardized structures of the industrial age to something radically different:...

Provides less mathematically minded students with a gentle introduction to basic mathematics and some more advanced topics. Covering algebra, trigonometry, calculus and statistics, it manages to combine clarity of presentation with liveliness of style and sympathy for students' needs. It is straightforward, pragmatic and packed full of...

Become a leading Windows 8 app developer by using Windows 8 App Projects - XAML and C# Edition to learn techniques, tools, and ideas to create successful, 5-star apps.

Windows 8 App Projects - XAML and C# Edition shows you the nuts and bolts of the Windows 8...

Network operators are faced with the challenge of maximizing the quality of voice transmissions in wireless communications without impairing speech or data transmission. This book provides a comprehensive survey of voice quality algorithms, features, interactions, and trade-offs, at the device and system level. Using a practitioner rather...

More iOS 6 Development: Further Explorations of the...

This book is a comprehensive beginner's guide that teaches you to use GnuCash from scratch with jargon-free step-by-step tutorials packed with tips. There are multiple choice questions to make learning more interesting and additional challenges thrown at the more adventurous user for a deep grasp of the topic. This book is written for you...

Many scientific, medical or engineering problems raise the issue of recovering some physical quantities from indirect measurements; for instance, detecting or quantifying flaws or cracks within a material from acoustic or electromagnetic measurements at its surface is an essential problem of non-destructive evaluation. The concept of inverse...

This book forms the first part of a complete MSc course in an area that is fundamental to the continuing revolution in information technology and communication systems. Massively exhaustive, authoritative, comprehensive and reinforced with software, this is an introduction to modern methods in the developing field of Digital Signal Processing...

Easy English Grammar is a clear and concise grammar reference series designed for young English language learners. Easy English Grammar blends concrete grammar explanations and exercises with engaging activities to help students acquire a solid foundation of basic, high-frequency structures. The communicative picture-based activities in each...