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C Programming Language, 2nd Ed
C Programming Language, 2nd Ed

The computing world has undergone a revolution since the publication of The С Programming Language in 1978. Big computers are much bigger, and personal computers have capabilities that rival the mainframes of a decade ago. During this time, С has changed too, although only modestly, and it has spread far beyond its origins as the...

Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value
Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value
During the last decade, first-generation "Base of the Pyramid" (BoP) ventures focused primarily on "finding a fortune at the BoP" by selling existing goods to and sourcing familiar products from the world's four billion poorest people. Many of these initiatives did not scale, and some failed outright. But through...
Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, and Reach Customers Around the World 24-7-365
Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, and Reach Customers Around the World 24-7-365

Ubiquitous Computing ("UbiComp") is the next game-changing technology. In Ubiquitous Computing for Business, PARC UbiComp pioneer Bo Begole shows you how to successfully incorporate it into your products, services, processes, and strategies. Begole introduces UbiComp's component technologies, thoroughly illuminates its...

Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation
Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation

There has been immense worldwide excitement about the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Unfortunately, many BoP firms are locked in a "survival trap" that keeps them small, inefficient, and unprofitable. Now, Eric Kacou identifies breakthrough...

The Future of the MBA: Designing the Thinker of the Future
The Future of the MBA: Designing the Thinker of the Future

The MBA is probably the hottest ticket among the current university graduate degree offerings--every year, more than 120,000 students enroll in MBA programs in the United States, and the estimates in Europe do not lag far behind. In addition, job prospects have never looked better for business school graduates; corporations are hiring more...

A Guide to LATEX: Document Preparation for Beginners and Advanced Users (3rd Edition)
A Guide to LATEX: Document Preparation for Beginners and Advanced Users (3rd Edition)

A completely revised edition of this accessible guide to LATEX document preparation, bringing it up to date with the latest releases and Web ad PC based developments. A Guide to LATEX covers the basics as well as advanced LATEX topics and contains numerous practical examples and handy tips for avoiding problems. It covers the latest LATEX...

People Resourcing and Talent Planning: HRM in Practice
People Resourcing and Talent Planning: HRM in Practice

Focuses on the resourcing of organisations with people, this engaging text achieves a balance between academic rigour and practitioner relevance. This balanced approach, together with the breadth and versatility of the content, enables the book to be used effectively for modules based on the CIPD Professional Standards and other upper-level...

Project Manager: Mastering the Art of the Delivery
Project Manager: Mastering the Art of the Delivery

Learn how to be the safe pair of hands in your organisation, consistently delivering exceptional projects on time and to budget. The steep rise in demand for good project managers in recent years has been mirrored by the publication of book after book setting out the formal processes and mechanics of project management. Whether they are...

Leadership: Plain and Simple (Financial Times Series)
Leadership: Plain and Simple (Financial Times Series)

LEADERSHIP ISN'T COMPLICATED. KEEP IT SIMPLE. MAKE IT COUNT. You already have what it takes to be an effective leader. But to be the best leader you can be, you need to recognise what really works and then build your skills in these areas. Leadership, Plain & Simple gives you a powerful, actionable framework to help you do just this,...

A Commonsense Guide to Grammar and Usage 6e
A Commonsense Guide to Grammar and Usage 6e
A Commonsense Guide to Grammar and Usage is just what its name suggests: a straightforward, student-friendly grammar guide. The text’s modular lessons break down complex grammatical concepts with plain-language explanations, handy tips, and visual examples that show — rather than just tell...
Small Business Smarts: Building Buzz with Social Media
Small Business Smarts: Building Buzz with Social Media

Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to...

Derivatives Markets (3rd Edition) (Pearson Series in Finance)
Derivatives Markets (3rd Edition) (Pearson Series in Finance)

To be financially literate in today’s market, one must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations.  The Third Edition has an accessible mathematical presentation, and more importantly, helps readers gain intuition by linking theories and concepts...

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