This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with...

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the...

Praise for the first edition of Up Your Business!

"Dave Anderson has hit another home run! Up Your Business! is an invaluable, highly readable guide that should be on the desk--and in the mind--of anyone demanding top-level performance from themselves and others."
--James Strock, author, Reagan on Leadership...

Principles of Sequencing and Scheduling strikes a unique balance between theory and practice, providing an accessible introduction to the concepts, methods, and results of scheduling theory and...

Systems Engineering Principles and Practice is a national standard textbook for the study of traditional systems engineering for advanced undergraduate and graduate students. It addresses the need for an introductory overview, first-text for the development and acquisition of complex technical systems. The material is well...

Trading the forex market has become one of the most popular forms of trading, mainly because of its twenty-four-hour access and the fact that there is always a bull market available in this arena. But not everyone is interested in quitting their jobs and...

Ireland is one of the most ancient and modern countries in Europe. Our London-based writers of Irish ancestry lead you to the best of the old and new on their beloved Emerald Isle. Under their guidance, you'll experience the cosmopolitan luxuries of Ireland's cities, learn the secrets of its ancient ruins, and figure out the smartest...

The marketer is taken step-by-step through the key phases...

A new chapter on Optical Imaging Modalities elaborating microscopy, confocal...

Many organizations are reporting or projecting a significant cost savings through the use of cloud computing—utilizing shared computing resources to provide ubiquitous access for organizations and end users. Just...

The Accounting Reference Manual is designed to give the accountant the answers to all of the most important issues that arise during the typical business day. It provides a comprehensive overview of all aspects of the accounting function, including accounting rules and regulations, transactions, control points, and internal and external...

Covers the use of dynamic and interactive computer graphics in linear regression analysis, focusing on analytical graphics. Features new techniques like plot rotation. The authors have composed their own regression code, using Xlisp-Stat language called R-code, which is a nearly complete system for linear regression analysis and can be...