In Global Brand Strategy, Sicco van Gelder tackles this central issue head on. He shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. Drawing on his extensive experience, he has created a unique framework—the Global Brand Proposition Model—which enables them...

So, there are three main sections, starting with a short course in self-awareness so that you can find out...

Making Sense of Change Management is about making change easier. It is aimed at anyone who wants to understand why change happens, how it happens and what needs to be done to make change a welcome rather than a dreaded concept. However, this book is not a ‘one size fits all’ simplistic panacea to all change, whatever the...

Throughout the last decade there have been steady, incremental improvements and relationship changes in retail logistics. These changes have been fundamental to business efficiency and it is now widely recognized that logistics excellence provides competitive advantage. Emphasis is now on minimizing time to market, maximizing on-shelf...

In today’s competitive market, project management has become one of the most valued skills in business. To thrive, it is essential that companies deliver their projects on time and to do this, they rely heavily on the expertise of skilled project managers. This is especially the case when a company undertakes a major project that requires...

Learning maps could be the answer to your problems. They are an immensely valuable note-taking technique that can...

In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve...

Placing coaching right at the heart of the broader Human Resources (HR) and training arena,...

As globalization gathers momentum, contact between business people from other countries is becoming more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language, and set patterns of...

It draws upon IBM’s highly readable and fast-paced, Business Solutions on...

Highly acclaimed, The Top Consultant is a comprehensive guide for all consultants looking to provide a first class service to their clients, and who wish to become expert practitioners. In this revised third edition of what has become a standard text, Calvert Markham shows how consultants can develop their performance in a wide range of...

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relation gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in...