Learn IT - Amazing Books

Management Consulting In Practice: Award-Winning International Case Studies

Kogan Page, 2004

This important new book explores the relationship between top management consultant teams and their clients. Through a series of case studies, from both the private and public sectors, it presents best practice in consulting at the sharp end of contemporary management across all disciplines including change management, business strategy,...

Venture Capital Funding: A Practical Guide to Raising Finance

Kogan Page, 2005

After the problems caused by the dot com boom, there is now renewed interest in venture capital: private equity funds are reporting significantly increased levels of activity both in the UK and worldwide. The Bank of England regards assisting firms to become "investment ready" as the single most important task facing financial...

The Mobile Revolution: The Making of Worldwide Mobile Markets

Kogan Page, 2005

‘We’re moving away from the business of ears to the business of eyes.’

Move over Bill Gates, stand aside Steve Jobs, said the industry pundits after
CeBIT 1998, the famous trade conference. They’d just seen Nokia’s
Communicator 9110, a mobile phone with dazzling capabilities, but what
really...

How to Grow Leaders: The Seven Key Principles of Effective Leadership Development

Kogan Page, 2005

""Authoritative & wise"" -- Warren Bennis ""John Adair is without doubt one of the foremost thinkers on leadership in the world"" -- Sir John Harvey-Jones There is a revolution underway. We are moving -- rapidly in some areas, slower in others -- from management to business leadership. As the market...

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

Kogan Page, 2008

I was aware of the existence of this book (published in Dutch) even before Erik du Plessis’ company, Impact, became part of Millward Brown, and have since urged him to update it and get it published in English. The result is essentially a new book that expands on the original to provide new insight.

This book is unlike...

A Business Guide to Information Security

Kogan Page, 2006

This book was designed, and is intended to be used, as both a digital and an analogue (that is, dual online and hardcopy) resource. The speed of evolution in computing and of the internet means that any book on information security starts going out of date fairly quickly. On top of that, there is a six- to eight-month gap between completing the...

Accounting for Non-accountants: A Manual for Managers and Students

Kogan Page, 2005

This fully revised and updated edition of the best-selling manual provides the perfect introduction to the basics of accounting and business finance. It takes the reader through accounting and financial techniques, concepts and terms in an easy-to-follow, approachable style. Up to date with the latest changes in taxation law, it introduces concepts...

The Secure Online Business Handbook: E-Commerce, IT Functionality and Business Continuity

Kogan Page, 2005

For many organizations their dependence on information systems, both within the company
and networked up and down their supply chain, is now business critical. Any sustained loss
of availability of these systems would threaten the very existence of the business.

Security is a holistic issue. Vulnerabilities in physical,...

Managing Projects in Human Resources, Training and Development

Kogan Page, 2006

This book will provide you with a practical approach to managing a project in an HR, training or development setting. People are often expected to manage projects as part of their day-to-day work but few receive special training to help them to take on this task. If you are one of these people, help is at hand!

This book will help you to...

The Project Management Life Cycle: A Complete Step-By-Step Methodology for Initiating, Planning, Executing & Closing a Project Successfully

Kogan Page, 2006

Over the past 20 years, businesses around the world have undergone rapid change. No longer are customers happy with their ‘status quo’ products or services: they expect businesses to adapt rapidly to the changing environment by providing more offerings, cheaper and faster than before. This rate of change has forced businesses to...

Sucessful Presentation Skills (3rd edition)

Kogan Page, 2006

A good presentation involves effective communication and essential for business success. From training new employees to building rapport with potential clients, the ability to deliver information is a required skill. This guide addresses the common problems people face - overcoming nerves, handling visual aids, and shaping the presentation...

How to Write Great Copy: Learn the Unwritten Rules of Copywriting

Kogan Page, 2006

Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.

While people who write about marketing usually get on with it fairly sensibly, those who write about creativity often employ the uplifting style and...

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