Learn IT - Amazing Books

Retailization: Brand Survival in the Age of Retailer Power

Kogan Page, 2006

Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study...

A Handbook of Management Techniques: A Comprehensive Guide to Achieving Managerial Excellence and Improved Decision Making

Kogan Page, 2006

Guide to modern techniques in all fields of management; ideal companion for professional managers, as well as an essential reference book for business and management students. Includes over 100 systematic and analytical methods used to assist in decision-making and to improve efficiency and effectiveness.

Management...

Leadership and Motivation: The Fifty-Fifty Rule and the Eight Key Principles of Motivating Others

Kogan Page, 2007

What motivates people – what makes them tick – is a subject of perennial fascination. It is especially important for practical leaders in industry, commerce and the public services – and indeed to anyone who works with other people – to think about this question in some depth.

What is...

The Art of Creative Thinking: How to Be Innovative and Develop Great Ideas

Kogan Page, 2007

"The Art of Creative Thinking provides clear, practical guidelines for developing the reader's powers as a creative thinker." Voluntary Sector Magazine "The Art of Creative Thinking is an interesting and highly readable book." Management today "Will excite every intelligent reader and is thought-provoking and...

Develop Your Assertiveness (Creating Success)

Kogan Page, 2006

Express yourself with confidence in personal and business situations
Many people are not assertive because they fear displeasing others and not being liked. But being assertive does not mean being aggressive. By standing up for yourself, responding well to difficult situations and giving and receiving criticism constructively, you...

Develop Your Leadership Skills (Creating Success)

Kogan Page, 2007

"Authoritative and wise." -- Warren Bennis "University of Southern California"

Best-selling author and leadership expert John Adair brings his stimulating insights into leadership into his most accessible book to date. Full of exercises and checklists, "Develop Your Leadership Skills" provides...

IQ and Aptitude Tests: Assess your verbal, numerical, and spatial reasoning skills

Kogan Page, 2007

An aptitude test is designed to measure your potential for achievement, whilst an IQ test is a standardized test designed to measure intelligence. You are now increasingly likely to encounter both types of test in recruitment, selection and assessment procedures.

IQ and Aptitude Tests contains 400...

The Ultimate IQ Test Book: 1,000 Practice Test Questions to Boost Your Brain Power

Kogan Page, 2007

"Just working through some of the 25 tests included here will improve your vocabulary, develop your powers of calculations and help logical reasoning... highly addictive."

The Ultimate IQ Test Book is the biggest book of IQ practice tests available. Written and compiled by IQ-test experts, it contains 1000 practice...

How to Pass Data Interpretation Tests: Unbeatable Practice for Numerical and Quantitative Reasoning and Problem Solving Tests (Testing Series)

Kogan Page, 2009

This book provides everything you need for a successful programme of revision or review. It contains 330 practice questions with answers and explanations, advice on how to show your true potential and signposts to sources of further practice material.

Tests of data interpretation are fast...

How to Prepare a Business Plan (Business Enterprise)

Kogan Page, 2008

Starting a new business venture is like going into a tropical forest on a treasure hunt. There are rewards to be won, in both material wealth and in personal satisfaction, but there are dangers lurking and you can easily lose your way.

This book is written not only to help you convince your financial backers that you will succeed and...

The Handbook of Project Management: A Practical Guide to Effective Policies and Procedures

Kogan Page, 2007

"A practical, comprehensive guide to be used frequently." Euronet "Written specifically to help project managers improve their performance using tried and tested techniques." Computer Consultant "Includes new material on the relationship between projects and programmes, and solving common problems."...

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

Kogan Page, 2007

A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus...

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