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Effective Customer Care: Understand Needs, Improve Service, Build Relationships (Sunday Times Creating Success)
Effective Customer Care: Understand Needs, Improve Service, Build Relationships (Sunday Times Creating Success)

Effective Customer Care is an essential guide to creating excellent customer service that will not only satisfy your customers and prompt orders, but also cement customer relationships and develop loyalty...and thus increase profits.

The book covers every aspect of the customer care process including how to: find...

How to Motivate People: Learn the Key Skills; Get the Best Results; Develop, Appraise, Empower (Sunday Times Creating Success)
How to Motivate People: Learn the Key Skills; Get the Best Results; Develop, Appraise, Empower (Sunday Times Creating Success)

Managers are under increasing pressure to get results, and their competence is judged on the combined performance of their whole team. When their staff are content they perform well; when they are motivated they perform even better. 

How to Motivate People shows managers how to inspire individuals or teams to
...

A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business)
A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business)
A Quick Start Guide to Google AdWords outlines the background to Google, reveals the secrets behind pay-per-click advertising and what sells online, and gives vital tips on how to create a great campaign. With up-to-the-minute case studies and tips on vital business skills it covers: how to set up an account; the secrets of what...
Fit to Bust: How Great Companies Fail
Fit to Bust: How Great Companies Fail
Warren Buffet remarked that it takes 20 years to build a reputation and five minutes to ruin it. "If you think about that, you'll do things differently." Journalist Tim Phillips turns his eye toward the most avoidable business disasters of recent history. In each case, the story begins at the point where a disastrous...
How to Understand Business Finance (Sunday Times Creating Success)
How to Understand Business Finance (Sunday Times Creating Success)

The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process.

How to Understand Business Finance is not written by an accountant and actually relates to running a business in a real market.  It
...
How I Made It: 40 Successful Entrepreneurs Reveal How They Made Millions
How I Made It: 40 Successful Entrepreneurs Reveal How They Made Millions

Every year thousands of hopeful entrepreneurs decide to take the plunge. Many fail, but many go on to achieve great success and huge profits. Why is it that some race ahead to glory while others fall at the first hurdle?

In How I Made It, 40 successful British entrepreneurs explain how they managed to defy the...

My Big Idea: 30 Successful Entrepreneurs Reveal How They Found Inspiration (The Sunday Times)
My Big Idea: 30 Successful Entrepreneurs Reveal How They Found Inspiration (The Sunday Times)
Have you ever wondered why you never see shops selling chocolate-covered sprouts? Or cat food that glows in the dark? Or why you can’t buy edible cutlery? Well it’s probably because they are not very good ideas. Unfortunately it is usually far easier to think up hopeless ideas than good ones. In fact one of the...
Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers
Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers


Now in its third edition, Strategic Thinking, takes you step by step through the questions to ask, in order to formulate strategies and write clear and concise strategic plans. Based on three core actions - creating knowledge, innovating ideas and implementing change -...

Tales for Coaching: Using Stories and Metaphors with Individuals and Small Groups
Tales for Coaching: Using Stories and Metaphors with Individuals and Small Groups

More and more people are discovering how to use storytelling to bring about change and reinforce learning.  In this book, Margaret Parkin combines these two approaches into a powerful and effective technique to assist personal change.

Showing how and when to use stories to maximum effect, Parkin...

A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, Blackberries, Mobile Phones and Websites
A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, Blackberries, Mobile Phones and Websites

We live in exciting times. The internet is arguably the fastest

growing cultural phenomenon in the world, ever. You and I are lucky enough to have been born in time to catch one of those moments in human history when everything changes. Right now we’re in the middle of a
...
How to Manage People: Handle People Problems;  Motivate Staff; Boost Your Performance (Sunday Times Creating Success)
How to Manage People: Handle People Problems; Motivate Staff; Boost Your Performance (Sunday Times Creating Success)

A distillation of Michael Armstrong's knowledge and experience, How to Manage People provides practical advice to managers and team leaders who don't have an HR department to support them. 

The text covers every aspect of getting things done through people, including: leadership, motivation, team
...

How to Negotiate Effectively: Improve Your Success Rate; Get the Best Deal; Achieve Win-Win Results (Creating Success)
How to Negotiate Effectively: Improve Your Success Rate; Get the Best Deal; Achieve Win-Win Results (Creating Success)
From bargaining for a lower price to asking for vacation time, negotiating is a skill essential for improved business performance and better business relationships. In this new edition, David Oliver looks at the vital principles of good negotiation.

The text explores the aspects of negotiating, including: tactics and
...
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