28 Business Thinkers Who Changed the World is a guide to the people who have shaped the way we do business today.  Some are great intellectuals while others are "gut instinct" types.  Some want to change the world while others want money and power.

With energy and wit, Rhymer Rigby takes readers...

Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

Many people are too apprehensive of the perceived risk to invest and too intimidated by the complicated jargon to consider finance. No Fear Finance is an accessible guide to the essentials of finance and investment for students approaching the subject for the first time or professionals looking to gain new skills.

Guy...

People are constantly being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their savings, portfolios and pensions. Some might see recessions as the very worst time to invest in the stock market, but many of the world's most successful investors insist that a market downturn is the...

Written for students and professionals alike, Making Sense of Change Management is the classic text in the field. It is aimed at readers who want to understand why change happens, how it happens and what needs to be done to make change a welcome concept rather than a dreaded one. It offers insights into the many frameworks, models and...

An introduction to British accounting system and regulations, this book supplies an insight into British accounting standards and taxation issues, supported by examples and review questions. It covers financial and management accounting and takes into account the international framework for UK limited companies. Extremely up-to-date, the text...

It is notoriously difficult for a small brand or start-up business to sell products or services to a retail chain. Feared for ruthless buying habits, fierce negotiations skills and the ability to swiftly reproduce someone's ideas, pitching to a retailer can be a double-edged sword. How to Sell to Retail takes the reader through a...

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay...