Learn IT - Amazing Books

The Relationship Advantage: Become a Trusted Advisor and Create Clients for Life

Kaplan Business, 2003

In their new book, The Relationship Advantage: Become a Trusted Advisor and Create Clients for Life, consulting experts Tom Stevenson and Sam Barcus urge executives to concentrate on trust and share their insights into building it, sustaining it, translating it into profitable customer relationships.

...

Why Service Stinks...and Exactly What to Do About It!

Kaplan Business, 2003

Customer service expert T. Scott Gross surveyed 10,000 very vocal consumers and talked one-on-one with service people around the globe with the hope of creating a psychological profile of the perfect customer service employee.

Gross’s new book Why Service Stinks contains the results of his research along with studies from...

Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority

Kaplan Business, 2003

Today's richest market is the New Customer Majority: middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal.

In...

The Essential New Manager's Kit

Kaplan Business, 2003

If you are a new manager, you know that stepping onto the management career ladder means added responsibilities, heavy workloads, new business challenges, and high expectations. These certainties, combined with little training or formal management education, can make for dramatic workplace pitfalls.

This essential go-to reference is...

Leadership Sopranos Style: How to Become a More Effective Boss

Dearborn Publishing, 2004

Conflicting loyalties. Terminations. A changing culture. New competitive threats. These phrases describe the challenges facing many of today's most successful businesses. They also describe the challenges facing another profitable organization-television's Soprano family. As the boss of the family, Tony Soprano knows the difficulties...

Strategic Negotiation : A Breakthrough Four-Step Process for Effective Business Negotiation

Kaplan Business, 2004

We all know that the business environment changes every day. But the radical shift that’s taken place in negotiating in recent years is so substantial that it requires an equally radical shift in thinking. Looking at negotiation as a series of tactics simply won’t work anymore. The only way you can meet the challenges of negotiating...

The Radical Leap: A Personal Lesson in Extreme Leadership

Kaplan Business, 2004

The business world is ready for an entirely new approach to leadership, and Steve Farber has written the perfect book to energize business leaders and help them make the leap into extreme leadership. In fact, taking a giant "L.E.A.P" forward is exactly what Farber prescribes. What exactly is an extreme leader? One who cultivates love,...

Why People Buy Things They Don't Need : Understanding and Predicting Consumer Behavior

Kaplan Business, 2004

Within the past decade, the way consumers shop has undergone dramatic change; more options are now available, including the ease of shopping from home via the Internet. Beyond that, a dramatic shift has occurred—thanks in part to the drop in cost in buying essentials, discretionary purchases have taken the lead.

Today, emotional...

ROI Selling: Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle

Kaplan Business, 2004

Current economic conditions are forcing everyone from large corporations to smaller privately held companies to maximize their revenue streams from new and existing customers. To be successful, firms today must outsell their competition and exceed customer expectations-thus creating long-term satisfaction and loyalty.

While basic...

Beyond the Brand : Why Engaging the Right Customers is Essential to Winning in Business

Kaplan Business, 2004

Branding reached its zenith in the dot-com era, when as much as 90 percent of the venture capital raised by start-ups was budgeted simply to establish corporate identity and earn a spot in the public’s awareness. Since then, however, it’s become increasingly clear that companies were approaching things backwards. And so the time has...

Strategies That Win Sales : Best Practices of the World's Leading Organizations

Kaplan Business, 2005

Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels. Sales performance consultants Mark Marone and Seleste Lunsford, and the team at AchieveGlobal, identified 17...

The Dictionary of Strum and Picking Patterns (Fretted)

Hal Leonard Corporation, 1995

If you play rock, blues, country, pop, soul/funk, heavy metal, jazz, or folk, here are all the strumming and picking patterns you need. Over 150 patterns and nearly 100 rhythmic grooves help you cover any musical situation. Styles are cross-referenced. The book includes tablature, music, and a recording of every pattern, plus tips on equipment...

Result Page: Previous 1490 1491 1492 1493 1494 1495 1496 1497 1498 1499 1500 1501 1502 1503 1504 1505 1506 1507 1508 1509 1510 Next