Learn IT - Amazing Books

Usability and Internationalization of Information Technology

Lawrence Erlbaum Associates, 2004

Today, more and more Web sites are providing content in multiple languages for targeted countries, and more and more products are being designed for cultural differences in mind. However, the concept of cross-cultural design has not yet become a strong force in the practitioners' and educators' agenda. This book looks at techniques, software,...

Mediating the Human Body: Technology, Communication, and Fashion

Lawrence Erlbaum Associates, 2003

The increasing integration of the human body with technology is a topic that has
been attracting significant attention of late (for comprehensive reviews, see the
works of Fortunati, 1995, 1998, and Maldonado, 1992, 1997, 1998; see also Brooks,
2002; Hayles, 1999; Katz, 2003; Kurzweil, 2000; Moravec, 1999). Scholars, social...

Resistance and Persuasion

Lawrence Erlbaum Associates, 2003

Do we need to convince you that persuasion is an important topic for the social
sciences? Probably not. You know that humans are social beings. Our communication,
psychology, social organization, political structures, market
choices—in short, everything we do—is interpersonally coordinated. Persuasion
is one of the...

Advertising to Children on TV: Context, Impact, and Regulation

Lawrence Erlbaum Associates, 2004

This book examines research concerned with advertising to children on television. Its purpose is to establish the status of our knowledge about how children respond to advertising on television, how much the research evidence can be taken at face value, and the degree to which research can usefully inform regulation of advertising aimed at young...

Behavior Analysis and Learning

Lawrence Erlbaum Associates, 2003

This introduction focuses on basic research findings and illustrates behavior principles with everyday human examples. The Second Edition has retained the positive features of the first edition, while adding new aspects as suggested by reviewers, instructors and students. It now contains a more thorough treatment of the principles and processes of...

Handbook of Attitudes

Lawrence Erlbaum Associates, 2005

This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with...

Assessing Expressive Learning: A Practical Guide for Teacher-directed Authentic Assessment in K-12 Visual Arts Education

Lawrence Erlbaum Associates, 2003

Assessing Expressive Learning was inspired by the concerns of its authors
that thinking about and making art should remain one of the principal goals of Art
Education in K–12 American schools. Furthermore, K–12 art teachers should be
considered the ones most qualified to answer the question of what it is that children...

Assessing Expressive Learning: A Practical Guide for Teacher-directed Authentic Assessment in K-12 Visual Arts Education

Lawrence Erlbaum Associates, 2003

Scientific and Technological Thinking

Lawrence Erlbaum Associates, 2004

At the turn of the 21st century, the most valuable commodity in society is knowledge--particularly new knowledge that may give a culture, company, or laboratory an adaptive advantage. Knowledge about the cognitive processes that lead to discovery and invention can enhance the probability of making valuable new discoveries and inventions. Such...

Inferred Functions of Performance and Learning

Lawrence Erlbaum Associates, 2003

The objective of this book is to identify what the intelligent system that produces
responses must do to perform as it does. The analysis starts with the
performance variables that must be in place for the organism that does not
learn, and then overlays the functions required for learning. At one end of
the performance-learning...

A Manager's Guide To PR Projects: A Practical Approach (LEA's Communication Series)

Lawrence Erlbaum Associates, 2003

A Manager s Guide to PR Projects was conceived, gestated, and produced
out of sheer frustration. Perhaps a more academic approach to this explanation
would be to say that one university professor experienced considerable
difficulty in acquiring appropriate materials to support a pedagogical approach
involving student...

Asperger's Syndrome: Intervening in Schools, Clinics, and Communities

Lawrence Erlbaum Associates, 2004

In recent years, a growing number of children and adults have been diagnosed with Asperger's Syndrome, a neurological condition characterized by severe difficulties with social communication. While extremely talented in their areas of special interest, many with the diagnosis also have problems with coordination and sensory processing....

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