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Strategic Planning for Public Relations
Strategic Planning for Public Relations
Strategic Planning for Public Relations offers college and university students a new way to deepen their understanding of public relations and other kinds of strategic communication. It is intended for people serious about entering a profession that is rapidly changing, shedding a past that often involved...
Teaching and Learning Vocabulary: Bringing Research to Practice
Teaching and Learning Vocabulary: Bringing Research to Practice

Teaching and Learning Vocabulary addresses the full range of students populating current classrooms - young children, English Language Learners, and young adolescents....this volume provides a rich, scientific foundation for effective vocabulary instruction and policy. In addition, few volumes can boast of a more luminous...

A Primer of Signal Detection Theory
A Primer of Signal Detection Theory
Signal Detection Theory (SDT) has had, and continues to have, an
enormous impact on many branches of psychology. Although its initial
applications were in the interpretation of sensory processes, its domain
has since widened considerably. For example, concepts derived
from SDT are widely used in memory research and in studies of
...
Handbook of Research on Teaching Literacy Through the Communicative and Visual Arts
Handbook of Research on Teaching Literacy Through the Communicative and Visual Arts
The Handbook of Research on Teaching Literacy Through the Communicative and Visual Arts, a comprehensive overview of research on this topic, extends conceptualizations of literacy to include all of the communicative arts (reading, writing, speaking, listening, viewing) and the visual arts of drama, dance, film, art, video, and computer...
High-Stakes Testing: Coping With Collateral Damage
High-Stakes Testing: Coping With Collateral Damage
The federal government's No Child Left Behind Act has thrust high-stakes testing (its goals, methods, and consequences) into the educational limelight. The four-fold purpose of this book is to: 1) describe the nature of high-stakes testing; 2) identify types of collateral damage that have attended the testing programs; 3) analyze methods different...
The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies and Emerging Applications, Second Edition
The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies and Emerging Applications, Second Edition
This second edition of the HCI Handbook provides a fresh perspective on the field of human-computer interaction (HCI). Numerous chapters deal with topics that were not addressed in the first edition. Different authors were recruited to address some topics from the first edition, ensuring that this revision provides new perspectives and insights....
Psychopathology: Foundations for a Contemporary Understanding
Psychopathology: Foundations for a Contemporary Understanding

Psychopathology is intended for first-year graduate students in clinical psychology, counseling psychology, and related fields, and it has been specifically designed to meet the needs of students in these courses. Maddux and Winstead have brought together the most distinguished researchers in the fields of clinical psychology and...

The Rhetorical Nature of XML: Constructing Knowledge in Networked Environments
The Rhetorical Nature of XML: Constructing Knowledge in Networked Environments

The Rhetorical Nature of XML is the first volume to combine rhetoric, XML, and knowledge management in a substantive manner. It serves as a primer on XML and XML-related technologies, illustrating how the naming of XML elements can be understood as a rhetorical act, and detailing the essentials of knowledge management practices that...

Academic Language/Literacy Strategies for Adolescents: A "How-To" Manual for Educators
Academic Language/Literacy Strategies for Adolescents: A "How-To" Manual for Educators

Fast-paced, practical, and innovative, this text for pre-service and in-service teachers features clear, easily accessible lessons and professional development activities to improve the delivery of academic language/literacy education across the content areas in junior/middle school and high school classrooms. Numerous hands-on tools and...

Usability Evaluation: A Special Issue of the International Journal of Human-Computer Interaction
Usability Evaluation: A Special Issue of the International Journal of Human-Computer Interaction
This article is an extended version of a keynote address presented at the 9th International Conference on Human–Computer Interaction held in New Orleans, August 5 through 10, 2001. The article presents an overview of issues pertaining to the development of a user-friendly information society, and introduces 3 concepts for improving the...
Creativity in the Schizophrenia Spectrum: A Special Issue of the creativity Research Journal (Creativity Research Journal Volume 13, Number 1)
Creativity in the Schizophrenia Spectrum: A Special Issue of the creativity Research Journal (Creativity Research Journal Volume 13, Number 1)

The articles in this special issue seek to re-examine the relationship between creativity and the schizophrenia spectrum of disorders in the wake of recent research and theorizing. They revisit both empirical and conceptual findings and issues regarding connections between the schizophrenia spectrum of disorders: schizotypy, psychotic-like...

Mapping Woody Guthrie (Volume 4) (American Popular Music Series)
Mapping Woody Guthrie (Volume 4) (American Popular Music Series)
“I ain’t got no home, I’m just a-roamin’ round,” Woody Guthrie lamented in one of his most popular songs. A native of Oklahoma, he was still in his teens when he moved to Pampa, Texas, where he experienced the dust storms that would play such a crucial role in forming his identity and shaping his work....
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