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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.

Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services,...

The First-time Manager
The First-time Manager
So, what exactly is a new manager supposed to do? You have no
doubt met bosses who feel that their job is to tell others what to
do. Unfortunately, these managers really have not learned what
their role is. It is not to direct people, although some of that may
be needed. Rather, management should be the process of getting...
Your Successful Project Management Career
Your Successful Project Management Career
Project management is a hot topic. It is a hot topic because projects are the nerve center of a company. It is where new products come from and it’s where profits are made or lost. In simplest terms, companies live or die based on the success of their projects. The single most important element in a project’s success is the leadership...
The New Workforce: Five Sweeping Trends That Will Shape Your Company's Future
The New Workforce: Five Sweeping Trends That Will Shape Your Company's Future

As a futurist, you can be fascinating at a cocktail party. Instead of dropping names, you drop facts and figures: We are expected to live well intoour 100s; the average age for young adults to marry in America is 30; the single male head of household is the fastest growing demographic group; and the...

Telebomb: The Truth Behind The $500-Billion Telecom Bust And What The Industry Must Do To Recover
Telebomb: The Truth Behind The $500-Billion Telecom Bust And What The Industry Must Do To Recover
The notorious dot-com crash was heavily covered by the press, but a larger
revolution was going on at the same time in the telecommunications industry
and it received comparatively little attention. The telecommunications
revolution followed a similar trajectory to the dot-com boom and bust, but
it wasted more investor dollars
...
Face It: Recognizing and Conquering the Hidden Fear That Drives All Conflict at Work
Face It: Recognizing and Conquering the Hidden Fear That Drives All Conflict at Work

Worrier. Controller. Attention-seeker. Prisoner. Victim. Fake.

Do you work with people who fit those descriptions? Does one of those names describe you?

Many different types of fear can keep talented professionals from achieving professional success. Worse, fear is the root of conflict, which can undermine the productivity...

Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror
Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror
American companies steeling themselves against the threat of terrorism can learn a lot from Israel's experience. Despite facing the constant grim reality of terrorism, the Israeli economy is surprisingly robust. How do businesses in Israel stay viable in a chaotic environment, and how do they rebuild in the wake of destruction? Based on in-depth...
Effective Succession Planning: Ensuring Leadership Continuity And Building Talent From Within
Effective Succession Planning: Ensuring Leadership Continuity And Building Talent From Within
If you're looking for a quick, easy, and fun guide to constantly cultivating from within your organization the talent to move up and fill positions left behind by others, don't look here. Written by a human resources expert who teaches at Penn State, Effective Succession Planning must surely be one of the driest books ever written on this...
The Leader's Tool Kit: Hundreds of Tips And Techniques for Developing the Skills You Need
The Leader's Tool Kit: Hundreds of Tips And Techniques for Developing the Skills You Need
Here's a book for leaders and aspiring leaders who must develop many skills but don't have much reading time to find the particular help they need. The Leader's Tool Kit gives them hundreds of proven techniques presented in bite-sized chunks and arranged in an easy-to-digest format. Readers will find handy checklists and practical advice...
Time Mastery: How Temporal Intelligence Will Make You A Stronger, More Effective Leader
Time Mastery: How Temporal Intelligence Will Make You A Stronger, More Effective Leader
"To be most effective, leaders must move beyond time management to time mastery. Time managers are reliant on clocks and calendars; time masters develop an intuitive sense of timing. Time managers see time as a fixed, rigid constant; time masters view it as relative and malleable. Time masters have what John Clemens and Scott Dalrymple call...
The 7 Hidden Reasons Employees Leave: How to Recognize the Subtle Signs and Act Before It's Too Late
The 7 Hidden Reasons Employees Leave: How to Recognize the Subtle Signs and Act Before It's Too Late
This book is about the hidden, elusive motivations that cause capable employees to start questioning their decision to join your company, start thinking of leaving, eventually disengage, and finally, leave.

The true root causes of voluntary employee turnover are hiding in plain sight. If we really think about it, we already know what
...
Raising Capital: Get The Money You Need To Grow Your Business
Raising Capital: Get The Money You Need To Grow Your Business
Whether your business is just a gleam in your eye, a newly launched operation, or a full-fledged firm that's humming right along, you'll never experience real growth without a substantial infusion of cash. Long gone are the days when venture capital groups seemed to pour millions into every "next big thing." Now it's clear that there is...
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