You are in the first seat of the intergalactic thrill ride of your life—you got on expecting a few twists and turns; the attendant locked you in the seat; and now your neck hurts, your hands grip the rail, pieces of clothing and popcorn boxes are flying by, and you’ve had enough, you...
For the sales professional with more energy than experience and more ambition than knowledge, the fast lane to success can be riddled with potholes. But the last thing these go-getters want to do is get bogged down with some huge book of sales techniques.
The Instant Sales Pro offers instead a quick yet comprehensive guide to...
"For more than two decades, Consultative Selling(TM) has enabled sales professionals around the world to achieve unprecedented success by helping their clients make more profitable business decisions. The Seventh Edition gives you the tools to continue bringing superior results to 21st Century organizations--and take your own career to a...
If you’re looking for a serious infusion of life-blood into your company, transformational outsourcing could be the answer. This new, bold approach is not just about handing off non-core functions in order to cut costs. It’s about transforming the entire operating model—to boost a company’s stock price, increase its...
Without a great marketing plan, even the world’s best product will sit on the shelves. Powerhouse Marketing Plans gives you the tools you need to create a dynamic and successful campaign, showing you how to drive the sales of your products in the stratosphere using the same proven strategies of well-known companies who’ve...
It is hard to believe that nearly 15 years have passed since the publication of the first edition of Franchising & Licensing in 1991. The impact of technology and globalization has had a permanent effect on the dynamics of the franchise relationship. When the manuscript was being written for the first edition in the late...
How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in...
Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the audience. This how-to book is packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference.
A solid brand leaves a positive impression in the customer’s mind, but the...
Fortune-teller. Psychologist. Financial Analyst. As a sales manager, you’re probably all too familiar with those roles. And those are just a few of the many hats you wear while making sure your team has what it needs to close deals. Plus, these days it’s all you can do to keep up with the constant shifts in your customers’...
What an exciting opportunity to expand your sales! Simply sell in other countries. Your potential market is bigger, and consequently profits can be greater. And American goods are very popular abroad. But before we get carried away with this idea, let’s take a look at a major barrier, language. What is its significance? No one can argue that...
It never fails. When people ask me what I do for a living, and I say, “I write web copy,” I’m met with blank stares. Web copy is such a new term even those who have an Internet presence hardly recognize it. I quickly explain, “Web copy simply means the words that make visitors to your website pull out their credit cards and...
Instant Messaging (IM) is quickly rivaling e-mail as the electronic communications tool of choice in offices worldwide. Already used by over 100 million people globally, IM will be used more often than e-mail by 2005. Employees at 70% of U.S. companies are expected to use IM this year -- whether for legitimate business reasons or for personal...
