"The book provides vital insights into commercial development for engineering students in a highly practical and applied manner. Over the past 3 years, application of the book’s material has allowed the students to develop their commercial literacy and ambition in the University."
—Steve Orr, Director,...

Product development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal...

Debra was not in a good mood as she entered Johann’s office for their third meeting. One of her colleagues had just been promoted and, although the guy who got it was good, she didn’t think he was any better than her. Well, except at one...

The Raspberry Pi has opened up a whole new world of innovationfor everyone from hardware hackers and programmers to students,hobbyists, engineers, and beyond. Featuring a variety of hands-onprojects, this easy-to-understand guide walks you through everystep of...

Raspberry Pi is an inexpensive, single-board computer that serves as an introductory board for students and developing computer professionals. This image-driven, visual guide shows you how the Raspberry Pi can be easily used as a stand-alone computer, a...

The design and analysis of efficient data structures has long been recognized as a key component of the Computer Science curriculum. Goodrich, Tomassia and Goldwasser's approach to this classic topic is based on the object-oriented paradigm as the framework of choice for the design of data structures. For each ADT presented in the text,...

Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking...

The Kindle Fire HDX is Amazon's premiere tablet. With its new, more powerful Android operating system, this latest version has some exciting bells and whistles along with the features that have...

Samsung's bestselling Galaxy Tabs may come in multiple sizes, but they all share the wildly popular Android operating system and are packed with tons of top-notch tablet features. This full-color book shows you how...

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations,...