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| | The Brand Strategy Canvas: A One-Page Guide for Startups
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy.
The Brand Strategy Canvas has... | | Asian Founders at Work: Stories from the Region’s Top Technopreneurs
What does it take to successfully launch and scale a startup in Asia? While much of modern business literature covers Silicon Valley and its founders, building a company in Asia?a world center of technology and innovation?is a vastly different journey, and not nearly as widely covered. This book aims to change that.
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