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Branded Customer Service : The New Competitive Edge
Branded Customer Service : The New Competitive Edge

By applying the concepts in this book, organizations can use customer service as a powerful tool for establishing and maintaining a distinct brand identity.


Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the...

Confessions of an Economic Hit Man
Confessions of an Economic Hit Man

Confessions of an Economic Hit Man reveals a game that, according to John Perkins, is "as old as Empire" but has taken on new and terrifying dimensions in an era of globalization. And Perkins should know. For many years he worked for an international consulting firm where his main job was to convince LDCs (less developed...

Making the Impossible Possible: Leading Extraordinary Performance: The Rocky Flats Story
Making the Impossible Possible: Leading Extraordinary Performance: The Rocky Flats Story
The most contaminated nuclear plant in the country, Rocky Flats was an environmental disaster and the site of rampant worker unrest. Although it was estimated that it would take 70 years and $36 billion to clean up and close the facility, something stunning happened. Now on its way to becoming a wildlife refuge, the project is running 60 years...
The Secret: What Great Leaders Know and Do
The Secret: What Great Leaders Know and Do
Written by the legendary bestselling author Ken Blanchard, The Secret (over 100,000 copies sold) answers a question most leaders ask at some point in their career, ?What do I need to do to be a great leader??...
Leading People Through Disasters: An Action Guide: Preparing for and Dealing with the Human Side of Crises
Leading People Through Disasters: An Action Guide: Preparing for and Dealing with the Human Side of Crises
September 11th, Hurricane Katrina, and other recent tragedies have shown that most organizations are woefully unprepared to contend with catastrophic events. After interviewing CEOs, managers, and countless others who dealt directly with organizational hardships resulting from catastrophes, authors Kathryn McKee and Liz Guthridge concluded that...
Don't Just Do Something, Stand There!: Ten Principles for Leading Meetings That Matter
Don't Just Do Something, Stand There!: Ten Principles for Leading Meetings That Matter
Most people think meetings are all too often a waste of time. But Weisbrod and Janoff say that's only because of the way most meetings are run. In this book they offer ten principles that will allow you to get more done in meetings by doing less. The key is knowing what you can and can't control. You can't controol people's...
How to Get Ideas
How to Get Ideas
Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas....
The Nonverbal Advantage: Secrets and Science of Body Language at Work (Bk Business)
The Nonverbal Advantage: Secrets and Science of Body Language at Work (Bk Business)
The workplace is a "blink" world. Studies show we form opinions of one another within 7 seconds of meeting, and that 93% of the message people receive from us has nothing to do with what we actually say. Good nonverbal communication skills are therefore a huge professional advantage. Author Carol Kinsey Goman combines the latest research...
Leadership from the Inside Out: Becoming a Leader for Life
Leadership from the Inside Out: Becoming a Leader for Life

Leadership from the Inside Out, Kevin Cashman’s breakthrough business bestseller that clearly connected personal growth to leadership effectiveness, is now completely revised and updated with:

• an explosion of new validating independent research

• impressive new case studies

...

How to Study 2e
How to Study 2e
This book asks a lot of questions to help you learn how to study effectively. But there are no “right”or “wrong” answers here. Every question is designed to help you discover how you learn, and to help you do more of what works for you—whether you’re reading a text, listening to a lecture,...
Mechanical and Spatial Aptitude
Mechanical and Spatial Aptitude

The ability to understand and use mechanical devices is critical for a job in many fields.Whether you decide to enter the military, apply for a government job, or take a job in private industry, you’ll have to take an entrance test that determines your skills and abilities. The military requires that all candidates take the ASVAB (Armed...

Critical Thinking (Skill Builders)
Critical Thinking (Skill Builders)

Critical Thinking has a unique step-by-step approach to establish great critical thinking. It starts with a 35-question pre-test test to help diagnose strengths and weaknesses and then proceeds to offer strategies for improving reasoning skills. With Critical Thinking, readers can master the techniques of effective...

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