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Branded Customer Service : The New Competitive EdgeBy applying the concepts in this book, organizations can use customer service as a powerful tool for establishing and maintaining a distinct brand identity.
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the... | | Confessions of an Economic Hit ManConfessions of an Economic Hit Man reveals a game that, according to John Perkins, is "as old as Empire" but has taken on new and terrifying dimensions in an era of globalization. And Perkins should know. For many years he worked for an international consulting firm where his main job was to convince LDCs (less developed... | | |
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The Secret: What Great Leaders Know and Do
Written by the legendary bestselling author Ken Blanchard, The Secret (over 100,000 copies sold) answers a question most leaders ask at some point in their career, ?What do I need to do to be a great leader??... | | | | |
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How to Get Ideas
Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.... | | | | Leadership from the Inside Out: Becoming a Leader for Life
Leadership from the Inside Out, Kevin Cashman’s breakthrough business bestseller that clearly connected personal growth to leadership effectiveness, is now completely revised and updated with:
• an explosion of new validating independent research
• impressive new case studies
•... |
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