This book provides the reader with a complete and concise introduction to rheumatic illness. While rheumatic disease often manifests itself in conditions affecting the musculoskeletal system, the authors stress that a comprehensive multidisciplinary approach is needed for diagnosis, to aid understanding of rheumatic disease with multisystem...

Clinical decisions in modern medical practice are increasingly influenced by ethical and legal issues, but few doctors have been formally trained in medical law and ethics, and are unsure of potential sources of accessible information, which leaves them exposed to public criticism and the threat of legal action. Perioperative medicine and...

In Atomic the authors' revolutionary theory is put to the test. Looking across all sectors of business, including retail banking, financial services, telecommunications, IT and consultancy, carbon-based corporations (oil and gas companies), and consumer products companies, Camrass and Farncombe discover some real eye-openers, including...

The marketing process is beset by dilemmas. Traditional theories about marketing break down when organizations are...

Today’s corporate decision makers are more sophisticated buyers than ever before. Whilst most love to buy, all hate being ‘sold to’. They are no longer willing to be pushed, pressurized or otherwise badgered into making a decision to buy what you are offering. Indeed, the harder you push, the more likely it is that they will...

"Steve Bull’s ideas and techniques will equip anyone in business with a game plan for acquiring the winning edge."
—From the...

Business success comes neither easily nor quickly. What is needed is a practical guide to achieving peak performance recognising your starting point and telling you what is required to achieve your goals. The Complete CEO does exactly this by providing a comprehensive framework against which any business leader can assess their strengths and...

Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So...