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Designing for Small Screens: Mobile Phones, Smart Phones, PDAs, Pocket PCs, Navigation Systems, MP3 Players, Game Consoles
Designing for Small Screens: Mobile Phones, Smart Phones, PDAs, Pocket PCs, Navigation Systems, MP3 Players, Game Consoles

The design of interactive applications or presentations on small screens can be challenging for the designer. Not all design concepts that are valid on larger screens can be implemented on the small screen. A multitude of different devices with dissimilar technical specifications fall under the category of small- screen interfaces. Devices in...

Basics Animation 01: Scriptwriting
Basics Animation 01: Scriptwriting
The Lion King. Spirited Away. Wallace and Gromit. Toy Story 2. What makes these animated movies great? The stories they tell, and the ways those stories are told. Animation can go where no other filmmaking can, and great scriptwriting can take animation where no other movies have. Basics Animation:...
The Fundamentals of Marketing
The Fundamentals of Marketing

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

Thinking Objects: Contemporary Approaches to Product Design
Thinking Objects: Contemporary Approaches to Product Design
Thinking Objects: Contemporary Approaches to Product Design explores the many approaches designers take to their work, deconstructing the design process. How do objects “communicate” to us? This book reveals how designers can learn to read the signals an object sends, interpret meaning, and discover historical context, and...
The Fundamentals of Graphic Design
The Fundamentals of Graphic Design
A thoughtful exploration of the role of graphic design today, The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. From new media to marketing, from package design and print design to typography, opportunities in graphic design are everywhere. This book discusses both the familiar aspects...
Basics Marketing 01: Consumer Behaviour
Basics Marketing 01: Consumer Behaviour
An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on...
Basics Typography: Virtual Typography
Basics Typography: Virtual Typography

"Basics Typography: Virtual Typography" addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving,...

The Visual Dictionary of Photography
The Visual Dictionary of Photography

Welcome to The Visual Dictionary of Photography, a book that provides clear definitions and illustrations of key terms and concepts encountered in photography, lens-based media and the wider visual arts.

This book gives straightforward explanations of some of the more confusing jargon of the digital era (such as tone...

Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)
Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)

Branding is not merely advertising. On the contrary, in Brand Driven Innovation, branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it’s considered to be any...

Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)

 

Welcome to Packaging the Brand, a book that will introduce you to the design and creation of packaging as it forms part of the product branding process. This book aims to explore the many different ways by which brands come to be packaged and to consider...
Basics Design: Layout (Second Edition)
Basics Design: Layout (Second Edition)

Layout concerns the placement of text and image elements within a design. How these elements are positioned, both in relation to one another and within the overall design scheme, will affect how the content is viewed and received by the readers, as well as their emotional reaction towards it. Layout can help or hinder the receipt of...

Hydrocarbon Potential in Southeastern United States: A Review (SpringerBriefs in Earth Sciences)
Hydrocarbon Potential in Southeastern United States: A Review (SpringerBriefs in Earth Sciences)
With respect to the vital work of maintaining and increasing much needed petroleum reserves within the continental United States, the Southeast is intriguing because it has been under-explored for many years at the expense of far more promising areas such as the Gulf Coast. While critics may contend that the overall geology of the Southeastern...
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