Despite the proliferation of video games in the twenty-first century, the theory of game design is largely underdeveloped, leaving designers on their own to understand what games really are. Helping you produce better games, Game Design Theory: A New Philosophy for Understanding Games presents a bold new path for...

Get more out of your legacy systems: more performance, functionality, reliability, and manageability Is your code easy to change? Can you get nearly instantaneous feedback when you do change it? Do you understand it? If the answer to any of these questions is no, you have legacy code, and it is draining time and money away from your...

This book provides the most up-to-date review on new mechanisms and provides exciting insights into how heat shock proteins modulate the hosts’ immune response. Written by leaders in the field of heat shock protein immunobiology, the chapters systematically and in a step-wise fashion take the reader through the fascinating sequence of...

This book brings together the world’s leading authorities on tumor immunology. This book describes the basic immunology principles that form the foundation of understanding how the immune system recognizes and rejects tumor cells. The role of the innate and adaptive immune responses is discussed and the implications of these responses...

This book is the first to look at NLP coaching as an...

• Clear step-by-step instruction and practical examples to advance your understanding of Torque 3D and all of its sub-systems.
• Explore essential topics such as graphics, sound, networking...

Executive teams are a key ingredient of today's business world--from the charismatic CEO who relies on the operational expertise of a COO, to family businesses which trust in personal bonds to achieve professional results. This study examines duo and trio executive teams in practice to shed light on the personalities, relationships, and...

This book constitutes the thoroughly refereed post-conference proceedings of the 13th International Conference on Relational and Algebraic Methods in Computer Science, RAMiCS 13, held in Cambridge, UK, in September 2012. The 23 revised full papers presented were carefully selected from 39 submissions in the general area of relational and...

Managers are under increasing pressure to get results, and their competence is judged on the combined performance of their whole team. When their staff are content they perform well; when they are motivated they perform even better. 

How to Motivate People shows managers how to inspire individuals or teams to...

Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

Computer modeling is now an integral part of research in evolutionary biology. The advent of increased processing power in the personal computer, coupled with the availability of languages such as R, SPLUS, Mathematica, Maple, Mathcad, and MATLAB, has ensured that the development and analysis of computer models of evolution is now within the...

Irritant dermatitis is a common condition, accounting for a significant proportion of occupational skin disease. The recent advent of non-invasive skin bioengineering technology has accelerated dermatology research in this field. This book comprises an exhaustive reference text on irritant contact dermatitis, covering all aspects of the...