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Social Media and Integrated Marketing Communication: A Rhetorical Approach
Social Media and Integrated Marketing Communication: A Rhetorical Approach

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical...

Earth Dynamics: Deformations and Oscillations of the Rotating Earth
Earth Dynamics: Deformations and Oscillations of the Rotating Earth

The Earth is a dynamic system. Internal processes, together with external gravitational forces of the Sun, Moon and planets, displace the Earth's mass, impacting on its shape, rotation and gravitational field. Doug Smylie provides a rigorous overview of the dynamical behaviour of the solid Earth, explaining the theory and presenting...

Strategies in E-Business: Positioning and Social Networking in Online Markets
Strategies in E-Business: Positioning and Social Networking in Online Markets

In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs―with particular regard to applying such initiatives against the backdrop of the global...

Anti-Money Laundering in a Nutshell: Awareness and Compliance for Financial Personnel and Business Managers
Anti-Money Laundering in a Nutshell: Awareness and Compliance for Financial Personnel and Business Managers

Anti–Money Laundering in a Nutshellis a concise, accessible, and practical guide to compliance with anti–money laundering law for financial professionals, corporate investigators, business managers, and all personnel of financial institutions who are required, under penalty of hefty fines, to get anti–money...

Marine Polysaccharides: Food Applications
Marine Polysaccharides: Food Applications

Increased public awareness of the importance of healthy living presents new challenges for the commercial food processing sector. The industry is always on the hunt for novel and safe additives with functional properties that can be used to impart healthy and appealing properties to foods. While the ocean is known as a conventional source of...

Montreal's Irish Mafia: The True Story of the Infamous West End Gang
Montreal's Irish Mafia: The True Story of the Infamous West End Gang

Their names resonate with organized crime in Montreal: the Matticks, MacAllisters, Johnstons and Griffins, and Peter Dunie Ryan. They are the Irish equivalent of the infamous Rizzuto and Cotroni families, and the "Mom" Bouchers and Walter Stadnicks of the Hells Angels. Award-winning producer, journalist and author D’Arcy...

Developing Windows Store Apps with HTML5 and JavaScript
Developing Windows Store Apps with HTML5 and JavaScript

The Windows store is growing in popularity and with this step-by-step guide it's easy to join the bandwagon using HTML5, CSS3, and JavaScript. From basic development techniques to publishing on the store, it's the complete primer.

Overview

  • Learn about the powerful new features in HTML5 and...
iOS 7 Game Development
iOS 7 Game Development

Develop powerful, engaging games with readytouse utilities from Sprite Kit

About This Book

  • Pen your own endless runner game using Apple's new Sprite Kit framework
  • Enhance your user experience with easy-to-use animations and particle effects using Xcode 5
  • Utilize...
The Art of Investigative Interviewing, Third Edition
The Art of Investigative Interviewing, Third Edition

The Art of Investigative Interviewing, Third Edition can be used by anyone who is involved in investigative interviewing. It is a perfect combination of real, practical, and effective techniques, procedures, and actual cases. Learn key elements of investigative interviewing, such as human psychology, proper interview preparation,...

Test- Driven Python Development
Test- Driven Python Development

Develop high-quality and maintainable Python applications using the principles of test-driven development

About This Book

  • Write robust and easily maintainable code using the principles of test driven development
  • Get solutions to real-world problems faced by Python developers
  • ...
Beautiful JavaScript: Leading Programmers Explain How They Think
Beautiful JavaScript: Leading Programmers Explain How They Think

JavaScript is arguably the most polarizing and misunderstood programming language in the world. Many have attempted to replace it as the language of the Web, but JavaScript has survived, evolved, and thrived. Why did a language created in such hurry succeed where others failed?

This guide gives you a rare glimpse into...

The Anatomy of Peace: Resolving the Heart of Conflict
The Anatomy of Peace: Resolving the Heart of Conflict

NEW EDITION, REVISED AND UPDATED

What if conflicts at home, conflicts at work, and conflicts in the world stem from the same root cause?

What if we systematically misunderstand that cause?

And what if, as a result, we systematically perpetuate the very problems we think we are
...

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