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We The Media
We The Media

Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation. Not content to accept the news as reported, these readers-turned-reporters are publishing in real time to a worldwide audience via the Internet. The impact of their work is just beginning to be felt by...

A Practical Guide to TPM 2.0: Using the Trusted Platform Module in the New Age of Security
A Practical Guide to TPM 2.0: Using the Trusted Platform Module in the New Age of Security

A Practical Guide to TPM 2.0: Using the Trusted Platform Module in the New Age of Security is a straight-forward primer for developers. It shows security and TPM concepts, demonstrating their use in real applications that the reader can try out.

Simply put, this book is designed to empower and excite the...

The Code Book: The Evolution of Secrecy from Mary, Queen of Scots to Quantum Cryptography
The Code Book: The Evolution of Secrecy from Mary, Queen of Scots to Quantum Cryptography

Codes have decided the fates of empires, countries, and monarchies throughout recorded history. Mary, Queen of Scots was put to death by her cousin, Queen Elizabeth, for the high crime of treason after spymaster Sir Francis Walsingham cracked the secret code she used to communicate with her conspirators. And thus the course of British history...

RF System Design of Transceivers for Wireless Communications
RF System Design of Transceivers for Wireless Communications

This book is for RF Engineers and, in particular, those engineers focusing mostly on RF systems and RFIC design. The author develops systematic methods for RF systems design, complete with a comprehensive set of design formulas. Its focus on mobile station transmitter and receiver system design also applies to transceiver design of other...

The Seven Secrets of How to Think Like a Rocket Scientist
The Seven Secrets of How to Think Like a Rocket Scientist

This book translates "thinking like a rocket scientist" into every day thinking so it can be used by anyone. It’s short and snappy and written by a rocket scientist. The book illustrates the methods (the 7 secrets) with anecdotes, quotations and biographical sketches of famous scientists, personal stories and insights, and...

Financial Reporting and Analysis: Using Financial Accounting Information
Financial Reporting and Analysis: Using Financial Accounting Information
USERS OF FINANCIAL STATEMENTS INCLUDE A company’s managers, stockholders, bondholders, security analysts, suppliers, lending institutions, employees, labor unions, regulatory authorities, and the general public. They use the financial reports to make decisions. For example, potential investors use the financial...
Fundamentals of Financial Management
Fundamentals of Financial Management

The market leader, Brigham/Houston continues to grow in reputation as the most effective approach for learning. It is also updated to reflect the latest in theory, research, real-world examples, and use of technology. The seamless, integrated ancillary package - done by the authors - is a hallmark of this package that makes course preparation...

Fundamentals of Managerial Economics (with Economic Applications Access) (Available Titles CengageNOW)
Fundamentals of Managerial Economics (with Economic Applications Access) (Available Titles CengageNOW)

The Eighth Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, algebra-based format. Its focus is on presenting those aspects of economic theory and analysis...

Financial Accounting: Information for Decisions (Available Titles CengageNOW)
Financial Accounting: Information for Decisions (Available Titles CengageNOW)

ACCOUNTING: INFORMATION FOR DECISIONS, 6th is proud to define excellence in its approach to Financial Accounting. Clearly illustrating that accounting is the language of business, all students will be able to drive excellence in their own careers when they start with this strong foundation. This innovative approach continues to provide...

Financial Accounting: An Introduction to Concepts, Methods and Uses (Available Titles CengageNOW)
Financial Accounting: An Introduction to Concepts, Methods and Uses (Available Titles CengageNOW)

Ideal for graduate, MBA, and higher-level undergraduate programs, FINANCIAL ACCOUNTING: AN INTRODUCTION TO CONCEPTS, METHODS, AND USES presents both the basic concepts underlying financial statements and the terminology and methods that allows the reader to interpret, analyze, and evaluate actual corporate financial statements. Fully...

The Fundamentals of Signal Transmission: Optical Fibre, Waveguides and Free Space
The Fundamentals of Signal Transmission: Optical Fibre, Waveguides and Free Space

'The Fundamentals of Signal Transmission' presents a discussion of the main forms of signal transmission media. Twisted pair, coaxial line, optical fibre, waveguides and freespace propagation and antennas are covered using a standard format. After a discussion of signals in general, the nature of wave propagation is examined. These...

The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement
The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer...

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