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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

Bloomberg Press, 2003

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make your customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to tell you what they really want?

In Why...

Putting Investors First: Real Solutions for Better Corporate Governance

Bloomberg Press, 2003

Written in a practical and succinct style, Putting Investors First is indispensable for board members and the corporate executives who work with them and of compelling interest to large and small investors who have lost faith in our system of corporate governance.

Demands on the boards of directors of public companies throughout...

Full Frontal PR: Getting People Talking about You, Your Business, or Your Product

Bloomberg Press, 2003

Want to know how to make yours the “in” business with both the press and customers? Looking for that one tool to help you get word of mouth rolling, quickly and inexpensively? Your competitors are working hard to generate this exposure, and now it’s your turn. Full Frontal PR lets you in on a big secret of the PR...

The Value Factor: How Global Leaders Use Information for Growth and Competitive Advantage

Bloomberg Press, 2004

Capitalizing on the information a company owns about its customers, suppliers and partners is now the value proposition for sustainable long-term growth. Authors Mark Hurd and Lars Nyberg go inside companies to see the value proposition in practice. Combining case studies and analysts’ insights with common sense and surprisingly simple...

The Bloomsbury Companion to Aristotle (Bloomsbury Companions)

Bloomberg Press, 2014

Aristotle is one of the most crucial figures in the history of Western thought, and his name and ideas continue to be invoked in a wide range of contemporary philosophical discussions. The Bloomsbury Companion to Aristotle brings together leading scholars from across the world and from a variety of philosophical traditions to survey...

Trading ETFs: Gaining an Edge with Technical Analysis

Bloomberg Press, 2012

A comprehensive catalog of exchange-traded funds and insights into successful trading techniques

This Second Edition of the bestselling Trading ETFs offers an updated version of the definitive guide to this vital part of the capital markets. It contains numerous new examples of the techniques that author Deron...

Trading Binary Options: Strategies and Tactics

Bloomberg Press, 2011

An essential guide to the fast growing area of binary options Long the province of professional traders, binary options are now offered to retail investors through the North American Derivative Exchange (Nadex) and a growing group of online brokerages. Now, with this new book, author Abe Cofnas explains how independent traders and investors...

Getting Started as a Financial Planner: Revised and Updated Edition

Bloomberg Press, 2005

Recent years have witnessed the rapid expansion of the personal financial-planning market, with tens of thousands of new planners entering the field. In addition, numerous advisers in the banking, accounting, and insurance fields are beginning to offer planning services. And according to a report from the U.S. Department of Labor, employment of...

Family Wealth--Keeping It in the Family: How Family Members and Their Advisers Preserve Human, Intellectual, and Financial Assets for Generations

Bloomberg Press, 2004

The landmark book that changed the way exceptional families think about their heritage, their wealth, and their legacy to future generations--now revised and expanded.

Every family, looking at the next generation, hopes to confer advantages that are more than just material and financial--to inculcate character...

Trading Between the Lines: Pattern Recognition and Visualization of Markets

Bloomberg Press, 2011

Insights into a pattern-based method of trading that can increase the likelihood of profitable outcomes

While most books on chart patterns, or pattern recognition, offer detailed discussion and analysis of one type of pattern, the fact is that a single pattern may not be very helpful for trading, since it often does not give a...

The Large-Cap Portfolio, + Web site: Value Investing and the Hidden Opportunity in Big Company Stocks

Bloomberg Press, 2012

The practical guide to finding value and opportunity in large-cap stocks using investor behavior

Large-Cap is an abbreviation of the term "large market capitalization" and refers to the stock of publicly traded companies with market capitalization values of roughly more than $10 billion, like Walmart, Microsoft,...

Advanced Technical Analysis of ETFs: Strategies and Market Psychology for Serious Traders

Bloomberg Press, 2012

A comprehensive book filled with technical analysis tools and strategies for the advanced ETF trader

Advanced Technical Analysis of ETFs is an important resource for sophisticated ETF traders that contains a wealth of expanded strategies for technical trade setups and includes the author's best real trade examples...

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