Managing for Knowledge - HR's Strategic RoleThis practical book draws on the author’s own experience, as well as that of leading-edge Human Resource and Knowledge Management practitioners including Linda Holbeche, Elizabeth Lank and Dave Snowden, each of whom recognizes, that building a knowledge-centric culture cannot be achieved through technology alone.
It covers areas... | | Global Tourism, Third EditionPressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development. That is why, as Secretary-General of the World Tourism Organization, I am pleased to see the serious... | | Total E-Mail MarketingEffective e-mail marketing is not just about great creative. E-mail marketing is becoming an essential, integral part of e-marketing and indeed marketing. So, in writing this book I wanted to create a comprehensive guide that not only covers how to create great campaigns and creative, but also describes a strategic approach to... |