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Cultural Mythology and Global Leadership`This fascinating collection of local mythology shows how widely leadership models differ across nations, and how deeply these differences are rooted. True global leadership is based on empathy with local variety.' - Geert Hofstede, Maastricht University, The Netherlands, author of Culture's Consequences: Comparing Values, Behaviors,... | | Handbook of Pricing Research in MarketingPricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together... | | |
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