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Basics Animation 01: Scriptwriting
Basics Animation 01: Scriptwriting
The Lion King. Spirited Away. Wallace and Gromit. Toy Story 2. What makes these animated movies great? The stories they tell, and the ways those stories are told. Animation can go where no other filmmaking can, and great scriptwriting can take animation where no other movies have. Basics Animation:...
Designing for Small Screens: Mobile Phones, Smart Phones, PDAs, Pocket PCs, Navigation Systems, MP3 Players, Game Consoles
Designing for Small Screens: Mobile Phones, Smart Phones, PDAs, Pocket PCs, Navigation Systems, MP3 Players, Game Consoles

The design of interactive applications or presentations on small screens can be challenging for the designer. Not all design concepts that are valid on larger screens can be implemented on the small screen. A multitude of different devices with dissimilar technical specifications fall under the category of small- screen interfaces. Devices in...

Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)
Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)

Branding is not merely advertising. On the contrary, in Brand Driven Innovation, branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it’s considered to be any...

Basics Marketing 01: Consumer Behaviour
Basics Marketing 01: Consumer Behaviour
An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on...
Thinking Objects: Contemporary Approaches to Product Design
Thinking Objects: Contemporary Approaches to Product Design
Thinking Objects: Contemporary Approaches to Product Design explores the many approaches designers take to their work, deconstructing the design process. How do objects “communicate” to us? This book reveals how designers can learn to read the signals an object sends, interpret meaning, and discover historical context, and...
Basics Photography 03: Capturing Colour
Basics Photography 03: Capturing Colour
To create great photographs, the photographer must understand color. Basics Photography: Capturing Colour guides beginning photographers through the basics of color theory and explains how humans perceive color, the color of light, how to use filtration and white balance, how to use color to generate dynamic images, and how...
Fundamentals of Animation
Fundamentals of Animation

Discusses the key principles and processes involved in animation; exploring the entirety of the creative process, from finding and researching a concept, through the preparation and techniques used, to the execution of the work. Each stage is presented in an engaging visual style, accompanied by examples and analysis of contemporary student...

The Fundamentals of Graphic Design
The Fundamentals of Graphic Design
A thoughtful exploration of the role of graphic design today, The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. From new media to marketing, from package design and print design to typography, opportunities in graphic design are everywhere. This book discusses both the familiar aspects...
 
   
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