It is a statement of fact that project management has gone through a major culture change, as fundamental as the introduction of the first software management methodologies in the 1970s. So what does information systems project management mean to professionals and students where project management is seen as mission critical? According to the...
Corporate Financial Accounting and Reporting is a comprehensive accounting textbook directed at those using financial reports. Its aim is to help current and future managers gain a thorough understanding of companies' published reports and is unique in the fact that it covers all three years of a traditional financial accounting course....
"This book is probably the best general small business text available at present." Dr Jonathan Lean, Principal Lecturer in Strategic Management, University of Plymouth Business School, UK Want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and...
'A must for any small business owner' Federation of Small Businesses Starting your own business can be a daunting task. The Financial Times Guide to Business Start Up is a comprehensive and trusted guide that will cover every important aspect of your business start up. It offers essential guidance on everything from developing your...
The fourth edition of Communications for Business is a comprehensive textbook, workbook, and reference book rolled into one. This book will help readers to develop confidence and expertise in composing effective business communications. This book will be helpful to anyone who is working or training to work in an administrative, managerial or...
Welcome to How to Succeed in Exams and Assessments. We’re pleased
you have chosen this book and hope it will fulfil its promise and help
you achieve excellent grades. Our aim has been to provide tried-andtested
tips covering the whole exam experience, from planning your
revision to coping with exam nerves. We’ve tried...
Welcome to How to Write Essays and Assignments. We’re pleased
that you’ve chosen this book and we hope it will help you with all
your academic writing tasks. Our aim has been to provide practical
tips to guide you from planning to submission, with help along the
way on topics like punctuation, spelling and grammar, so...
Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between...
The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case...
There are three simple stages to achieving goals: 1. set the goal 2. create a sequence of steps for achieving it 3. monitor progress and make adjustments Easy. In theory. So why do some people consistently beat goals - and become serial success stories - whereras others find it much more difficult and tend to stumble every time? The answer is...
For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking...
Focuses on the resourcing of organisations with people, this engaging text achieves a balance between academic rigour and practitioner relevance. This balanced approach, together with the breadth and versatility of the content, enables the book to be used effectively for modules based on the CIPD Professional Standards and other upper-level...
