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Relationship Marketing: Exploring Relational Strategies in Marketing
Relationship Marketing: Exploring Relational Strategies in Marketing

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and...

High Impact Speeches: How to Create & Deliver Words That Move Minds
High Impact Speeches: How to Create & Deliver Words That Move Minds

Sooner or later, we all find ourselves in front of an audience with nothing more to rely on than the power of our words. To lead today is to be a great persuader. We need the ability to mobilise ideas, appeal to values and inspire action. To find the right words, and the memorable words, to carry an audience and change things.In the business...

Accounting for Non-Accounting Students
Accounting for Non-Accounting Students

Accounting for Non-Accounting Students has firmly established itself over five editions as the market leading text in its field. This highly regarded text offers a clear and non-technical introduction to the basic principles of both financial and management accounting. Building on the success of previous editions, the sixth edition places...

   
   
   
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