Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as...
Coaching as a field has mushroomed in recent years. Thousands of new coaches enter the field after only completing short and superficial training programmes. The problem with this is that coaching is not i) something you can simply learn in a short programme ii) a superficial practice.
The CV Book is the definitive book on CV writing. it provides help, advice and templates from The CV Centre, the UK’s leading CV consultancy, based on many years’ experience and encompassing principles tried, tested and proven on a daily basis.
Focussed on market needs - evidence-based and developed...
Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and...
Some people are simply great at their job; they always seem to say or do the right thing. They are mentioned in every conversation. Everybody likes them. They get promoted. They get pay raises. They get along with the boss. And somehow, they do all these things without being unpleasant, breaking much of a sweat or seeming...
Already the field's most comprehensive, reliable, and objective guidebook, Technical Analysis: The Complete Resource for Financial Market Technicians, Second Edition has been thoroughly updated to reflect the field's latest advances. Selected by the Market Technicians Association as the official companion to...
Eight months in advance, one eccentric genius predicted the start of history's greatest bull market–accurate to within 17 days and 7 Dow Jones points. Then, days before his death, he called its end–precisely. Louis Rukeyser called him "uncannily accurate." The Stock Traders...
“If you ever met Dr. Otazo, you certainly would read her new Truth book. She is as she writes—engaging, pithy, memorable. Take ‘Truth 33: Questions Unite; Answers Divide.’ Now ain’t that the truth....
LEADERSHIP ISN'T COMPLICATED. KEEP IT SIMPLE. MAKE IT COUNT. You already have what it takes to be an effective leader. But to be the best leader you can be, you need to recognise what really works and then build your skills in these areas. Leadership, Plain & Simple gives you a powerful, actionable framework to help you do just this,...
There has been immense worldwide excitement about the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Unfortunately, many BoP firms are locked in a "survival trap" that keeps them small, inefficient, and unprofitable. Now, Eric Kacou identifies breakthrough...
Ubiquitous Computing ("UbiComp") is the next game-changing technology. In Ubiquitous Computing for Business, PARC UbiComp pioneer Bo Begole shows you how to successfully incorporate it into your products, services, processes, and strategies. Begole introduces UbiComp's component technologies, thoroughly illuminates its...
During the last decade, first-generation "Base of the Pyramid" (BoP) ventures focused primarily on "finding a fortune at the BoP" by selling existing goods to and sourcing familiar products from the world's four billion poorest people. Many of these initiatives did not scale, and some failed outright. But through...
