Near Field Communication (NFC) technology has become increasingly important for ubiquitous computing. Florian Resatsch investigates the optimal strategies for developing and evaluating ubiquitous computing applications based on NFC. He draws on a variety of current theories on ubiquitous computing, human-computer interaction, and technology...

In open innovation scenarios, firms are able to profit from technological developments that take place beyond the legal boundaries. However, in the absence of contract-based vertical command chains, such as in the case of open source software (OSS), it is difficult for firms to obtain control over the innovation project's trajectory. In...

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In...

Aufgrund zunehmender Korrelationen zwischen traditionellen Anlageklassen, eines historisch niedrigen Zinsniveaus und hoch volatiler Aktienkurse rückten alternative Investments in den letzten Jahren zunehmend in den Fokus von Investoren. Timo Klett führt eine umfassende Analyse von Rohstoffinvestments durch, indem er die Renditen...