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Business Expectations: Are You Using Technology to its Fullest?
Business Expectations: Are You Using Technology to its Fullest?

A practical roadmap for developing successful e-business strategic plans

E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on technology issues, this book provides business executives and managers...

An Elementary Introduction to Statistical Learning Theory
An Elementary Introduction to Statistical Learning Theory

A thought-provoking look at statistical learning theory and its role in understanding human learning and inductive reasoning

A joint endeavor from leading researchers in the fields of philosophy and electrical engineering, An Elementary Introduction to Statistical Learning Theory is a comprehensive and accessible...

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

The first book devoted entirely to B2B social marketing

B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots...

Retail Analytics: The Secret Weapon
Retail Analytics: The Secret Weapon

The inside scoop on boosting sales through spot-on analytics

Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail...

iProperty: Profiting from Ideas in an Age of Global Innovation
iProperty: Profiting from Ideas in an Age of Global Innovation

In today’s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property...

Fourier Transform Methods in Finance
Fourier Transform Methods in Finance

In recent years, Fourier transform methods have emerged as one of the major methodologies for the evaluation of derivative contracts, largely due to the need to strike a balance between the extension of existing pricing models beyond the traditional Black-Scholes setting and a need to evaluate prices consistently with the market...

Roitt's Essential Immunology, Tenth Edition (Essentials)
Roitt's Essential Immunology, Tenth Edition (Essentials)

Roitt's Essential Immunology has established itself as the book of choice for students of immunology worldwide. This excellent textbook is commonly regarded as 'the best of the immunology primers' and the tenth edition remains at the cutting edge of this fascinating area of science.

The trademark of this book is...

How to Succeed in College and Beyond: The Art of Learning
How to Succeed in College and Beyond: The Art of Learning

How to Succeed in College and Beyond is an insightful, inspired guide to the undergraduate experience that helps students balance the joy of learning with the necessity of career preparation.

  • Features a wealth of advice for getting the most from an undergraduate education, especially inthe areas of arts and...
A Concise History of World Population
A Concise History of World Population

The latest edition of this classic text has been updated to reflect current trends and implications for future demographic developments. The areas of Africa, international migration and population and environment have been strengthened and statistical information has been updated throughout.

  • A new edition of this classic...
DIY Financial Advisor: A Simple Solution to Build and Protect Your Wealth (Wiley Finance)
DIY Financial Advisor: A Simple Solution to Build and Protect Your Wealth (Wiley Finance)

DIY Financial Advisor: A Simple Solution to Build and Protect Your Wealth

DIY Financial Advisor is a synopsis of our research findings developed while serving as a consultant and asset manager for family offices. By way of background, a family office is a company, or group of people, who manage the wealth a
...

Windows 10 Bible
Windows 10 Bible

A complete, detailed Windows 10 reference for beginners and power users alike

Windows 10 Bible is one of the most thorough references on the market with complete coverage of Windows 10. Whether you're a beginner seeking guidance or a power-user looking for fresh tips and tricks, this book contains everything you...

Global Issues: An Introduction
Global Issues: An Introduction

Now reorganized and updated throughout, the fifth edition of this well-regarded introductory global issues text continues to reflect the most important aspects of an increasingly globalized world.

  • Reorganized into more accessible chapters better suited to semester-long courses, with new sections covering development,...
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