Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all...

This book addresses the stochastic modeling of telecommunication networks, introducing the main mathematical tools for that purpose, such as Markov processes, real and spatial point processes and stochastic recursions, and presenting a wide list of results on stability, performances and comparison of systems.
The authors propose a...

Operating System Concepts, now in its ninth edition, continues to provide a solid theoretical foundation for understanding operating systems. The ninth edition has been thoroughly updated to include contemporary examples of how operating systems function. The text includes content to bridge the...

Following an introduction to the role of PK and PD in the development of biotech...

Visual Teams uses visual tools and methods to help teams—both face-to-face and virtual—reach high performance in today's work environment. As teams become more and more global and distributed, visualization provides an important...

Drs. McCarthy and Young draw on their experience to...

Whether it's online banking or ordering merchandise using your cell phone, the world of online commerce requires a high degree of security to protect you during...

Covering both theory and practical topics, Fundamentals of Wireless Communication Engineering Technologies offers a sound survey of the major industry-relevant aspects of wireless communication engineering technologies. Divided...

This book facilitates a sound understanding of the free-running oscillation mechanism, the start-up from the noise level, and the establishment of the steady-state oscillation. It deals with the operation...

The development of power semiconductors with greater ratings and improved characteristics has meant that the power industry has become more willing to develop new converter configurations. These new configurations take advantage of the higher controllability and switching frequencies of the new devices. The next few years will decide which of...

2012 PROSE Award, Clinical Medicine: Honorable Mention

The vast majority of medically important pathogens infect their host across a body surface such as the skin, or across a mucosal tissue such as the respiratory tract or intestines, as these sites are the ones exposed to the external environment. By focusing on...

Advanced Engineering Mathematics, 10th Edition is known for its comprehensive coverage, careful and correct mathematics, outstanding exercises, and self-contained subject matter parts for maximum flexibility. The new edition continues with the tradition of providing instructors and students with a comprehensive and up-to-date...