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Motivational Marketing: How to Effectively Motivate Your Prospects to Buy Now, Buy More, and Tell Their Friends Too!
Motivational Marketing: How to Effectively Motivate Your Prospects to Buy Now, Buy More, and Tell Their Friends Too!

Why Do People Buy, Anyway?

Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all...

Stochastic Modeling and Analysis of Telecoms Networks
Stochastic Modeling and Analysis of Telecoms Networks

This book addresses the stochastic modeling of telecommunication networks, introducing the main mathematical tools for that purpose, such as Markov processes, real and spatial point processes and stochastic recursions, and presenting a wide list of results on stability, performances and comparison of systems.
The authors propose a
...

Operating System Concepts
Operating System Concepts

Operating System Conceptsnow in its ninth edition, continues to provide a solid theoretical foundation for understanding operating systems. The ninth edition has been thoroughly updated to include contemporary examples of how operating systems function. The text includes content to bridge the...

Pharmacokinetics and Pharmacodynamics of Biotech Drugs: Principles and Case Studies in Drug Development
Pharmacokinetics and Pharmacodynamics of Biotech Drugs: Principles and Case Studies in Drug Development

This first ever coverage of the pharmacokinetic and pharmacodynamic characteristics of biopharmaceuticals meets the need for a comprehensive book in this field. It spans all topics from lead identification right up to final-stage clinical trials.

Following an introduction to the role of PK and PD in the development of biotech...

Visual Teams: Graphic Tools for Commitment, Innovation, and High Performance
Visual Teams: Graphic Tools for Commitment, Innovation, and High Performance

Graphic tools and visual solutions for team building and development

Visual Teams uses visual tools and methods to help teams—both face-to-face and virtual—reach high performance in today's work environment. As teams become more and more global and distributed, visualization provides an important...

Heart Failure: A Combined Medical and Surgical Approach
Heart Failure: A Combined Medical and Surgical Approach

Providing optimal care for heart failure patients is a complex challenge that requires cooperation and coordination across multiple disciplines. Now, you can apply the successful techniques pioneered at the Cleveland Clinic, which are carefully explored and explained in this text.

Drs. McCarthy and Young draw on their experience to...

Web Commerce Security: Design and Development
Web Commerce Security: Design and Development

A top-level security guru for both eBay and PayPal and a best-selling information systems security author show how to design and develop secure Web commerce systems.

Whether it's online banking or ordering merchandise using your cell phone, the world of online commerce requires a high degree of security to protect you during...

Fundamentals of Wireless Communication Engineering Technologies
Fundamentals of Wireless Communication Engineering Technologies

A broad introduction to the fundamentals of wireless communication engineering technologies

Covering both theory and practical topics, Fundamentals of Wireless Communication Engineering Technologies offers a sound survey of the major industry-relevant aspects of wireless communication engineering technologies. Divided...

Analysis and Design of Autonomous Microwave Circuits
Analysis and Design of Autonomous Microwave Circuits

Presents simulation techniques that substantially increase designers' control over the oscillationin autonomous circuits

This book facilitates a sound understanding of the free-running oscillation mechanism, the start-up from the noise level, and the establishment of the steady-state oscillation. It deals with the operation...

Flexible Power Transmission: The HVDC Options
Flexible Power Transmission: The HVDC Options

The development of power semiconductors with greater ratings and improved characteristics has meant that the power industry has become more willing to develop new converter configurations. These new configurations take advantage of the higher controllability and switching frequencies of the new devices. The next few years will decide which of...

Immunology: Mucosal and Body Surface Defences
Immunology: Mucosal and Body Surface Defences

2012 PROSE Award, Clinical Medicine: Honorable Mention

The vast majority of medically important pathogens infect their host across a body surface such as the skin, or across a mucosal tissue such as the respiratory tract or intestines, as these sites are the ones exposed to the external environment. By focusing on
...

Advanced Engineering Mathematics
Advanced Engineering Mathematics

Advanced Engineering Mathematics, 10th Edition is known for its comprehensive coverage, careful and correct mathematics, outstanding exercises, and self-contained subject matter parts for maximum flexibility. The new edition continues with the tradition of providing instructors and students with a comprehensive and up-to-date...

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