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Flip the Funnel: How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and... | | | | Introduction to Management in the Hospitality Industry
Readers seeking management careers in hospitality will enter a dynamic industry filled with opportunities. The rewards are many, but so are the challenges. Today's hospitality managers must deal with such complex factors as globalization, terrorism threats, ecotourism, internet commerce, new business and financial models, and rapidly... |
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| | Visual Data Mining: The VisMiner Approach
A visual approach to data mining.
Data mining has been defined as the search for useful and previously unknown patterns in large datasets, yet when faced with the task of mining a large dataset, it is not always obvious where to start and how to proceed.
This book introduces a visual methodology for data... | | Synchronization of Digital Telecommunications Networks
Network synchronization deals with the distribution of time and frequency across a network of clocks often spread over a wide geographical area. The goal is to align (i.e. synchronize) the time and frequency scales of all clocks, by using the communication capacity of their interconnecting links.
Network synchronization plays a... |
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