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How Cool Brands Stay Hot: Branding to Generation Y
How Cool Brands Stay Hot: Branding to Generation Y

Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

How to Motivate People: Learn the Key Skills; Get the Best Results; Develop, Appraise, Empower (Sunday Times Creating Success)
How to Motivate People: Learn the Key Skills; Get the Best Results; Develop, Appraise, Empower (Sunday Times Creating Success)

Managers are under increasing pressure to get results, and their competence is judged on the combined performance of their whole team. When their staff are content they perform well; when they are motivated they perform even better. 

How to Motivate People shows managers how to inspire individuals or teams to
...

NLP Coaching: An Evidence-Based Approach for Coaches, Leaders and Individuals
NLP Coaching: An Evidence-Based Approach for Coaches, Leaders and Individuals

Neuro-linguistic programming (NLP) has become a common approach in the coaching industry, but many are still skeptical about it being a substantive and coherent methodology.

 

This book is the first to look at NLP coaching as an...

No Fear Finance: An Introduction to Finance and Investment for the Non-finance Professional
No Fear Finance: An Introduction to Finance and Investment for the Non-finance Professional

Many people are too apprehensive of the perceived risk to invest and too intimidated by the complicated jargon to consider finance. No Fear Finance is an accessible guide to the essentials of finance and investment for students approaching the subject for the first time or professionals looking to gain new skills.

Guy
...

A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business)
A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business)
A Quick Start Guide to Google AdWords outlines the background to Google, reveals the secrets behind pay-per-click advertising and what sells online, and gives vital tips on how to create a great campaign. With up-to-the-minute case studies and tips on vital business skills it covers: how to set up an account; the secrets of what...
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month.

Packed with practical examples as well as new and updated case...

Tales for Coaching: Using Stories and Metaphors with Individuals and Small Groups
Tales for Coaching: Using Stories and Metaphors with Individuals and Small Groups

More and more people are discovering how to use storytelling to bring about change and reinforce learning.  In this book, Margaret Parkin combines these two approaches into a powerful and effective technique to assist personal change.

Showing how and when to use stories to maximum effect, Parkin...

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus...
28 Business Thinkers Who Changed the World: The Management Gurus and Mavericks Who Changed the Way We Think about Business
28 Business Thinkers Who Changed the World: The Management Gurus and Mavericks Who Changed the Way We Think about Business

28 Business Thinkers Who Changed the World is a guide to the people who have shaped the way we do business today.  Some are great intellectuals while others are "gut instinct" types.  Some want to change the world while others want money and power.

With energy and wit, Rhymer Rigby takes readers
...

How to Grow Leaders: The Seven Key Principles of Effective Leadership Development
How to Grow Leaders: The Seven Key Principles of Effective Leadership Development
""Authoritative & wise"" -- Warren Bennis ""John Adair is without doubt one of the foremost thinkers on leadership in the world"" -- Sir John Harvey-Jones There is a revolution underway. We are moving -- rapidly in some areas, slower in others -- from management to business leadership. As the market...
The Good Retirement Guide 2019: Everything You Need to Know About Health, Property, Investment, Leisure, Work, Pensions and Tax
The Good Retirement Guide 2019: Everything You Need to Know About Health, Property, Investment, Leisure, Work, Pensions and Tax

Whether it is a relaxing, action-packed or financially rewarding retirement you are planning for, this is the book for you. Revised and updated, The Good Retirement Guide 2019 is packed with hundreds of useful hints, tips and insights into your retirement preparation, including brand new advice on making a career change...

Agile Workforce Planning: How to Align People with Organizational Strategy for Improved Performance
Agile Workforce Planning: How to Align People with Organizational Strategy for Improved Performance

As business priorities change and focus shifts to address arising issues, HR professionals need to be able to reorganize talent swiftly and plan for future needs to enable the business to succeed. It covers how to forecast organizational demand for people, resources and skills, analyze the gap between supply and demand and most...

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