Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relation gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in...

Placing coaching right at the heart of the broader Human Resources (HR) and training arena,...

Making Sense of Change Management is about making change easier. It is aimed at anyone who wants to understand why change happens, how it happens and what needs to be done to make change a welcome rather than a dreaded concept. However, this book is not a ‘one size fits all’ simplistic panacea to all change, whatever the...

In today’s competitive market, project management has become one of the most valued skills in business. To thrive, it is essential that companies deliver their projects on time and to do this, they rely heavily on the expertise of skilled project managers. This is especially the case when a company undertakes a major project that requires...

Due to the nature of their work and personalities, many professionals prefer to do things on their own, in their own way. A firm’s best talents may not take too kindly to being told what to do and when to do it. They may resist being managed , and be unenthusiastic about working in a team. Whatever category they fall into—highly...

This new edition of Doing Business with China marks the country’s first two historic events of the twenty-first century. On 11 December 2001, it finally became a member of the World Trade Organization (WTO), and on 15 November of the same year, with the official announcement of Mr. Hu Jintao’s appointment as Mr. Jiang...

• bidding for public sector contracts;
• the EU procurement framework;
...

Coaching is proving itself to be the most popular and most effective technique in the field of learning and development. Managers are constantly being reminded that coaching is an important part of their role in getting the best from staff, while trainers are increasingly being called upon to coach individuals in a variety of aspects of both...

Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they not only spent US $300 billion but influenced an astounding US $1.88 trillion spend across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of...

Learning maps could be the answer to your problems. They are an immensely valuable note-taking technique that can...

In Global Brand Strategy, Sicco van Gelder tackles this central issue head on. He shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. Drawing on his extensive experience, he has created a unique framework—the Global Brand Proposition Model—which enables them...