Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of...

This book is a vital...

This book serves as an introduction to the key elements of good design.

Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament,...

This book gives graphic designers the confidence to do everything necessary to ensure trouble-free, high-qualityprintingto calibrate images; adjust trapping levels; and mix colors that wont print as something that is a complete surprise. It explains scanning and resolution, and discusses good and bad image formats, describing techniques to...

Introducing techniques for making pop-ups from one sheet of card, the third title in this series on paper engineering takes folding techniques into the third dimension.

Each chapter introduces a new technical idea and show how that technique can be adapted in many different ways, or combined with techniques from earlier...

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key...

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. Structural Packaging gives the reader an understanding of the underlying principles of packaging construction...

This comprehensive guide explores all the fundamental sewing methods and introduces professional garment construction.

Chapter One introduces sewing tools and machinery (including industrial machines). It discusses how to work with patterns and explains cutting-out methods. Chapter Two is devoted to different fabrics and how...

Cylinders, spheres and cubes are a small handful of shapes that can be defined by a single word. However, most shapes cannot be found in a dictionary. They belong to an alternative plastic world defined by trigonometry: a mathematical world where all shapes can be described under one systematic language and where any shape can transform into...

Over the last 10 years there has been a huge growth in the area of materials and design, but most books on the subject deal with advanced, semi-formed materials (that is, materials sold as sheet, rod, tube, etc.). This new book provides much-needed information on the raw materials, and the 'low-down' on what these materials can be...

Join us on a road trip with a difference. Intrepid crafters Cat Morley and Tom Waddington set off around the United States using recommendations and tips from visitors to their popular website Cut Out + Keep. Inspired by the distinctive history and culture Cat and Tom found in each state, they created a step-by-step project for every one. The...

Woven Textile Design offers a comprehensive introduction to weaving for all those wishing to design and produce a wide range of fabrics from scratch.

Starting with the basics of woven textile design, the book looks at how to draw up and interpret records and notation, before explaining how different types of cloth...