The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV,...
Linear Algebra with Applications is an introductory text targeted to second or advanced first year undergraduates in engineering or mathematics. The organization of this text is motivated by the authors' experience which tells them what essential concepts should be mastered by students in a one semester undergraduate Linear Algebra...
Introduction to Logic Design by Alan Marcovitz is intended for the first course in logic design, taken by computer science, computer engineering, and electrical engineering students. As with the previous editions, this edition has a clear presentation of fundamentals and an exceptional collection of examples, solved problems and...
"Want excellent insights on retirement planning from a professional who’s actually experienced retirement himself? You’ll get just that from Stan Hinden’s book, How to Retire Happy, now in its third edition. Stan was a Washington Post financial reporter for 20 years, and after he retired, he wrote the...
A complete, up-to-date revision of the leading CISSP training resource from the #1 name in IT security certification and training, Shon Harris
Fully revised for the latest release of the Certified Information Systems Security Professional exam, this comprehensive, up-to-date resource covers all 10 CISSP exam domains developed by...
Now more than ever, you need a competitive edge to succeed-no matter what your field or profession. This step-by-step training manual from one of North America's top performance coaches taps into the winning mindsets of Olympic stars, professional sports teams, and Navy Seals...
"An up-front, to the point, and honest masterpiece. You can't go wrong with this one!" âRichard Carlson, bestselling author of Don't Sweat the Small Stuff . . .
From popular life coach and motivational speaker Margie Warrell comes an inspiring, practical guide for finding the courage to change...
This sequel to Leil’s international top selling “How to Talk to Anyone” makes you a master communicator with 96 all new cutting-edge communication “Little Tricks” for big success in business and social relationshipsâin person, by email, and on the phone. It has been praised as the 21st century version of...
“An exciting read, you won’t want to put Motivate Like a CEO down until you’ve mastered all of its secrets!” Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There
"Motivated leaders are rare, yet everyone seeks to become...
"Fostering a culture of teamwork among business units and partners is crucial for bottom-line success. This groundbreaking book, packed with practical examples and based on solid research, shows us how to get started." -- Marc Noel, Chairman, Noël Group LLC
How to Make It Big in the Seminar Business is considered must have reading among consultants, speakers, and seminar leaders. Fully updated and revised, this new edition is packed with insider tips on determining fees, marketing, scheduling, presentation technologies, and much more. It features new chapters on using the Web and other...
With OVER 1,000 exam-type questions, this comprehensive question & answer review book, is ideal for course review as well as for USMLE Step 2 preparation. All questions have been updated and revised to follow the current USMLE Step 2. A bonus practice test is also included.
