You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at...
"Engineering Electromagnetics" is a "classic" in Electrical Engineering textbook publishing. First published in 1958, it quickly became a standard and has been a best-selling book for over 4 decades. A new co-author from Georgia Tech has come aboard for the sixth edition to help update the book. Designed for introductory...
Dr. Alireza Azmandian was born in Tehran in 1953 and traveled to America in 1985, where he earned his master's degree in Engineering Management and his Ph.D. in Industrial and Systems Engineering from the University of Southern California. He returned to Iran in 1997 in order to pass on the invaluable achievements of the "technology...
"A must read for media and marketers.”
—Alan Cohen, CEO, OMD USA
"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....
In revising the second edition, the strengths of the prior editions were retained while reflecting the changes
in the study of trigonometry during the last ten years. This edition deletes the use of logarithms entirely,
increases the use of calculators, and changes from the column form of working identity problems to the
horizontal...
This text makes extensive use of graphing calculators, and worked examples often included an alternative solution using the graphing calculator. However, pencil-and-paper worked examples introduce the concepts so that students will understand the mathematics that the technology uses. This approach also ensure that students who do not have...
We appreciate all the kind remarks and suggestions from the many medical
students over the past three years. Your positive reception has been an incredible encouragement, especially in light of the short life of the Case Files series. It was rewarding to work together with Andre Campbell, the endowed chair of surgical education at...
From its first edition through this, its fourth, Organic
Chemistry has been designed to meet the needs of the
“mainstream,” two-semester, undergraduate organic
chemistry course. It has evolved as those needs have
changed, but its philosophy remains the same. The overarching
theme is that organic chemistry is not...
The Color Atlas and Synopsis of Clinical Dermatology is proposed as a "field guide" to the recognition of skin disorders and their management. The skin is a treasury of important lesions that can usually be recognized clinically. Gross morphology in the form of skin lesions remains the hard core of...
Fundamentals of Digital Logic with VHDL Design teaches the basic design techniques for logic circuits. The text ptovides a clear and easily understandable discussion of logic circuit design without the use of unnecessary formalism. It emphasizes the synthesis of circuits and explains how circuits are implemented in real chips....
Growing technological requirements and the widespread acceptance of sophisti
cated electronic devices have created an unprecedented demand for large-scale,
complex, integrated circuits. Meeting these demands has required technological
advances in materials and processing equipment, significant increases in the num
ber of...
A storytelling approach that makes world history accessible for every student
Human Heritage: A World History has a variety of features that enhance the easy-to-read text and eye-catching images. Invite students to explore the history of the world and its people with this unique middle school program.
