“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey,...
Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!
A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...
The classic guide to raising your bottom line with the perfect compensation strategy—fully revised and updated!
Sales compensation WORKS!
Nothing motivates a sales force better than a powerful compensation program. And when your salespeople are motivated, revenue soars. But how do you design a program...
Become a Dominant Predator in today’s dog-eat-dog sales environment
There’s a hard fact that we all have to face: Buyers have evolved. They’ve become shopaholics. They almost never consider a single vendor when making a buying decision. Instead, they call you— and your competitors—and...
Put the most valuable business tool to work for you!
The balance sheet is the key to everything--from efficient business operation to accurate assessment of a company’s worth. It’s a critical business resource--but do you know how to read it? How to Read a Balance Sheet breaks down the subject into...
We are all under new pressure to produce more for less money—and in less time. Ultimately, this cannot be done unless bosses are able to—in service of their organization—bring out the best in their people.
That is the essence of servant-leadership, the management philosophy originally outlined by organizational...
For half a century, more than 40 million students have trusted Schaum's to help them study faster, learn better, and get top grades. Now Schaum's celebrates its 50th birthday with a brand-new...
THE 2nd EDITION of THE PMDR is NOW AVAILABLE: Go to: bit.ly/PMDR2
If you loved the first edition of The Product Manager's Desk Reference - You'll want to get a copy of the 2nd edition. The Product Manager's Desk Reference 2nd Edition greatly expands on the body of knowledge, with new tools,...
Like the previous editions, the fifth edition of this review book has been designed and developed in
order to facilitate the study of French grammar. The book is divided into nine chapters. Each one concentrates
on the basic problem areas of the language: nouns and articles; adjectives and adverbs; prepositions;
numbers, dates, and...
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit...
Unless you manage a hook-and-ladder company, your workday shouldn't be spent putting out fires. Yet leaders often spend most of their time running from crisis to crisis.
In his groundbreaking New York Times bestseller Built to Serve, United Supermarkets CEO Dan Sanders showed how putting profi ts before people...
Practice Makes Perfect helps you put your English vocabulary and grammar skills together!
You may have all the vocabulary down pat and every grammar point nailed--but without the skill of knowing how to put these elements together, communicating in your second language would be nearly impossible. Practice Makes Perfect:...
