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The Big Book of Marketing (Marketing/Sales/Adv & Promo)
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association
"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public... | | Be Unreasonable: The Unconventional Way to Extraordinary Business Results
When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time.
Being reasonable about your business will only bury you deeper in the pack. If you... | | |
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Voice of the Customer: Capture and Analysis (Six SIGMA Operational Methods)
Discover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products
Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and... | | Wireless and Cellular Telecommunications
World recognized wireless authority William Lee delivers all new in-depth engineering coverage for data services, Wi-Fi, 3G, and much more, just in time for the rebounding wireless industry. Includes specifications for all major wireless systems, including cdmaOne ... | | A Concise Introduction to Matlab
A Concise Introduction to Matlab is a simple, concise book designed to cover all the major capabilities of MATLAB that are useful for beginning students. Thorough coverage of Function handles, Anonymous functions, and Subfunctions. In addition, key applications including plotting, programming, statistics and model building are... |
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