Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers. These elements...

Behind the experience and talents cataloged in your resume lies an intrinsic power that fuels your soul and your success: your genius. As ancient as the Greeks, as trendy as New Age, the concept of genius is fully grounded in contemporary life in this powerful journey of self-discovery that takes you right to the core of what makes you...

The Innovation Zone demonstrates that most dynamic innovations are not a single stroke of brilliance and great, new products but are a disciplined, easily-learned business process that includes an organizational incubator that supports and sustains the practice of turning ideas into breakthrough innovations. Debunking nearly all other...

What People Want, for the first time, addresses the changing demographics and differences in the workplace to highlight what matters most in employee-manager relationships. Based on first-of-its-kind research that assessed the needs of hundreds of professionals across a variety of industries, Terry Bacon explores in-depth the seven most...

Readers may never think of learning, training, or teaching the same way again! Building on the pioneering fundamentals of effective adult learning and many of the core principles of today's popular action learning methodology, Action Reflection Learning delivers a next-generation approach that will transform the way adult learning takes...

No more long, arduously-written job descrptions detailing every what, where, and how. In The Star Profile, Jathan Janove demonstrates through dozens of real-life stories and examples how to cut to the chase—in 100 words or less. This proven management tool can unleash the full potential of employees at every level by creating mutually...

Learn how to stay where you are and do what energizes and engages you with this sophisticated yet profoundly practical guide to career fulfillment.

Make It Work delivers expert advice and dozens of smart, easy-to-use tools to help you discover your passions, choose a direction, practice new skills, and do what you love...

There is a way to relax, enjoy life, put loved ones first, express yourself to the max, and also achieve your dreams....

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top - they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine...