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 Branding Demystified: Plans to Payoffs (Response Books)
This book aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyzes why brands have become indispensable in our lives. It... | | Key Concepts in Marketing (SAGE Key Concepts series)
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Each entry comprises of:
-Definition
-Summary
-Broader discussion
-Examples and illustrations
-Key literature and further reading ... | | |
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The SAGE Encyclopedia of Trans Studies
Transgender studies, broadly defined, has become increasingly prominent as a field of study over the past several decades, particularly in the last ten years. The experiences and rights of trans people have also increasingly become the subject of news coverage, such as the ability of trans people to access restrooms, their... | | The Business and Culture of Digital Games: Gamework and Gameplay"Fusing digital technologies and cultural creativity, exploiting global networks of production and distribution with little regulation and embodying the liberal ideas of individual choice and agency, digital games seem to epitomize global post-industrial neo-liberal cultural products. Kerr finds reality a bit more complex. For all their... | | |
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Doing Research in the Real World"If you are interested in a balanced overview of both quantitative and qualitative research methods, if you are considering doing research at work or as a student, or if you are looking for a contemporary book on how research can be done in business settings, David Gray's Doing research in the real world would be an excellent... | | Encyclopedia of Stem Cell Research (2 Vol.Set)What is a stem cell? We have a basic working definition, but the way we observe a stem cell function in a dish may not represent how it functions in a living organism. Only this is clear: Stem cells are the engine room of multicelluar organisms-both plants and animals. However, controversies, breakthroughs, and frustration continue to swirl in... | | Encyclopedia of Geographic Information Science“Most of the topics in this encyclopedia will remain important for years to come. Many of the topics here are germane to geography such as the Modifiable Areal Unit Problem, spatial autocorrelation, mental maps, and scale. For these reasons as well as for its sheer readability and usefulness, I believe that... |
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