The third edition of this text contains key improvements and changes that continue to provide instructors and students with the best information technology auditing text available. This edition has been reorganized and expanded to address the internal control and audit issues mandated by Sarbanes-Oxley legislation. The third edition...

Project management is more than merely parceling out work assignments to individuals and hoping that they will somehow accomplish a desired result. In fact, projects that could have been successful often fail because of such take-itfor- granted approaches. Individuals need hard information and real skills to work successfully in a...

The purpose of Essentials of Modern Business Statistics with Microsoft® Excel is to give students, primarily in the fields of business administration and economics, an introduction to the field of statistics and its many applications. The text is applications oriented and written with the needs of the nonmathematician in mind; the...

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing...

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and...