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Strategic Management: Concepts and Cases (with InfoTrac®)
Strategic Management: Concepts and Cases (with InfoTrac®)

STRATEGIC MANAGEMENT: CONCEPTS AND CASES, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a...

Economics
Economics

This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing...

Intermediate Accounting, 11th Edition (Available Titles CengageNOW)
Intermediate Accounting, 11th Edition (Available Titles CengageNOW)

INTERMEDIATE ACCOUNTING, Eleventh Edition, provides the perfect combination of professional language and vibrant pedagogy to facilitate the transition from financial principles to the larger environment of financial reporting. To prepare students for professional accounting careers, the text's comprehensive coverage of GAAP and discussion...

Microeconomics
Microeconomics

This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing...

Management Accounting
Management Accounting

The objective of this book is to convey a foundation knowledge of management accounting practice within the context of relevant theory. The book situates management accounting in its social and organisational context, before examining costing, decision-making, planning and control and performance measurement. The book is particularly well...

Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access Card)
Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access Card)
When we wrote the first edition of Financial Management: Theory and Practice, we had four goals: (1) to create a text that would help students make better financial decisions; (2) to provide a book that could be used in the introductory MBA course, but one that was complete enough for use as a reference text in follow-on case...
Economics
Economics

This is a no-nonsense principles book that emphasizes economic theory and applications. The book is a study tool for students and the pedagogical approach and in-text features were chosen to reinforce that theme. It provides students with a picture of economics as a unified discipline, a set of interrelated tools and ideas that can be used to...

Contemporary Marketing
Contemporary Marketing

 

Products often begin their lives as something extraordinary, and as they grow they continue to
evolve. The most successful products in the marketplace are those that know their strengths and have
branded and marketed those strengths to form a passionate emotional connection with loyal...
Management
Management

MANAGEMENT, Fifth Edition, by Chuck Williams presents management theory and applications in an engaging narrative style that students will find both enjoyable and illuminating. Williams focuses on the most important management theories and concepts, enhancing and illustrating them with detailed examples and stories that pull students into the...

Management: Challenges for Tomorrow's Leaders (with InfoTrac 1-Semester)
Management: Challenges for Tomorrow's Leaders (with InfoTrac 1-Semester)

In the Fifth Edition of this nationally acclaimed book, students learn the management skills and competencies that will enable them to meet the challenges they'll experience as leaders in tomorrow's dynamic, rapidly changing business environment. The authors focus on key management principles and how they apply in real business...

Organization Theory and Design (with InfoTrac)
Organization Theory and Design (with InfoTrac)
My vision for the Ninth Edition of Organization Theory and Design is to integrate contemporary problems about organization design with classic ideas and theories in a way that is interesting and enjoyable for students. Significant changes in this edition include updates to every chapter that incorporate the most recent ideas, new...
Economics: Principles and Applications
Economics: Principles and Applications

Because issues of policy and real applications are critical to the principles of economics course, acclaimed economists Hall and Lieberman have made the latest edition of their cutting-edge text as current as today's headlines, giving students a real-world, up-to-the-minute overview that presents economics as a unified discipline. Taking...

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