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Strategic Management: Concepts and Cases (with InfoTrac®)
STRATEGIC MANAGEMENT: CONCEPTS AND CASES, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a... | | Economics
This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing... | | Intermediate Accounting, 11th Edition (Available Titles CengageNOW)
INTERMEDIATE ACCOUNTING, Eleventh Edition, provides the perfect combination of professional language and vibrant pedagogy to facilitate the transition from financial principles to the larger environment of financial reporting. To prepare students for professional accounting careers, the text's comprehensive coverage of GAAP and discussion... |
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Economics
This is a no-nonsense principles book that emphasizes economic theory and applications. The book is a study tool for students and the pedagogical approach and in-text features were chosen to reinforce that theme. It provides students with a picture of economics as a unified discipline, a set of interrelated tools and ideas that can be used to... | | Contemporary Marketing
Products often begin their lives as something extraordinary, and as they grow they continue to
evolve. The most successful products in the marketplace are those that know their strengths and have
branded and marketed those strengths to form a passionate emotional connection with loyal ... | | Management
MANAGEMENT, Fifth Edition, by Chuck Williams presents management theory and applications in an engaging narrative style that students will find both enjoyable and illuminating. Williams focuses on the most important management theories and concepts, enhancing and illustrating them with detailed examples and stories that pull students into the... |
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