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The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success?regardless of where their marketing organization is in the process.

The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about...

  
   
   
   
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