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Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

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Northern Lights: One Woman, Two Teams, and the Football Field That Changed Their Lives
Northern Lights: One Woman, Two Teams, and the Football Field That Changed Their Lives

Life is hard in Barrow, Alaska. Football mom Cathy Parker first caught a glimpse of this far-away reality from the comfort of her Jacksonville, Florida, living room while watching a 2006 ESPN report on the Barrow Whalers, a high school football team consisting mostly of Alaskan Inupiat Eskimo natives playing in the most difficult of...

Still in the Game: Finding the Faith to Tackle Life’s Biggest Challenges
Still in the Game: Finding the Faith to Tackle Life’s Biggest Challenges

Be proud of your scars. They’re signs that you survived whatever tried to break you.

For Devon Still, life has been a journey from one scar to the next. From one challenge to the next. His is a story of pushing through pain and overcoming obstacles of all shapes and sizes—of choosing to fight...

   
   
   
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