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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make your customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to tell you what they really want?

In Why...

Absolute Beginner's Guide to Microsoft Office OneNote 2003
Absolute Beginner's Guide to Microsoft Office OneNote 2003
Absolute Beginner's Guide to Microsoft Office OneNote 2003 is a from-scratch reference that helps you get up to speed quickly on this new note taking and management program. The book starts from square one, explaining what OneNote is and why you would want to buy it. The book continues to show you how to type in...
The Frontiers of Project Management Research
The Frontiers of Project Management Research

Project management is a field rich in diversity, defined by dynamic change, and filled with adventure. Nowhere is this truth more evident than in the latest offering from the Project Management Institute.

Frontiers of Project Management Research—like all well-designed research studies—begins with a review of the literature...

Programming ASP.NET
Programming ASP.NET
In Programming ASP.NET, Second Edition authors Jesse Liberty and Dan Hurwitz cover everything you need to know to be effective with ASP.NET. The book includes a comprehensive tutorial on Web Forms, which, in conjunction with Visual Studio .NET 2003, allow you to apply Rapid Application Development techniques...
Ant: The Definitive Guide, 2nd Edition
Ant: The Definitive Guide, 2nd Edition

Welcome to Ant, today's premiere build tool. Ant is an extraordinary tool, and it fills a long-standing need among developers. No longer do you have to try to remember the 50 steps to build your project and make sure you do them in the right order or try to get finicky makefiles just right. Now you've got a true build tool that's...

Practical Web Technologies
Practical Web Technologies

This book combines all major practical Web technologies and covers a complete series of Web applications. It provides an instant course and a reference for Web design beginners, young professionals (Web design programmers and engineers), as well as Web practitioners. We do not attempt to cover all aspects of a particular...

Oracle PL/SQL Language Pocket Reference, Second Edition
Oracle PL/SQL Language Pocket Reference, Second Edition
The new edition of this must-have pocket guide boils down the most vital information from Oracle PL/SQL Programming, the bestseller that many consider "the Bible" for PL/SQL development. This concise booklet summarizes features available in Oracle's powerful new product-- Oracle9i-- and provides essential...
Sams Teach Yourself Extreme Programming in 24 Hours
Sams Teach Yourself Extreme Programming in 24 Hours

Extreme Programming (XP) is a new lightweight software developing methodology. XP is the most popular of the "agile" development methodologies. Agile development is an integral part of technology movements in the software development world. XP has quickly gained in popularity over the...

Adobe After Effects 7.0 Classroom in a Book
Adobe After Effects 7.0 Classroom in a Book

The fastest, easiest, most comprehensive way to learn Adobe After Effects 7!

Classroom in a Book, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other...

Learning Java, Second Edition
Learning Java, Second Edition
This new edition of Learning Java has been expanded and updated for Java 2 Standard Edition SDK 1.4. It comprehensively addresses important topics such as web applications, servlets, and XML that are increasingly driving enterprise applications. This edition provides full coverage of all Java 1.4...
Open Source .NET Development : Programming with NAnt, NUnit, NDoc, and More
Open Source .NET Development : Programming with NAnt, NUnit, NDoc, and More

Perhaps the most revolutionary aspect of the arrival of Microsoft's .NET platform is the standardization of C# and the Common Language Runtime. Now, for the first time, programmers can develop and use open-source projects that are based on a language that is an international standard as well as compatible with both Microsoft and...

Wi-Foo : The Secrets of Wireless Hacking
Wi-Foo : The Secrets of Wireless Hacking

The definitive guide to penetrating and defending wireless networks.

Straight from the field, this is the definitive guide to hacking wireless networks. Authored by world-renowned wireless security auditors, this hands-on, practical guide covers everything you need to attack -- or protect -- any...

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