Communication technology has become pervasive in the modern world, and ever more complex. Focusing on the most basic ideas, this carefully paced, logically structured textbook is packed with insights and illustrative examples, making this an ideal introduction to modern digital communication. Examples with step-by-step solutions help with the...

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative,...

Technological advances are enabling scientists to collect vast amounts of data in fields such as medicine, remote sensing, astronomy, and high-energy physics. These data arise not only from experiments and observations, but also from computer simulations of complex phenomena. They are often complex, with both spatial and temporal components. As...

It is fascinating to see that so many members of our global software development and implementation community are at last agreeing violently on the principles behind agile. It is gratifying to see developers and testers working side-by-side aiming for the same goals and supporting each other. If you didn’t know what agile was but could...

Although the fundamentals of the subject have not altered since the publication of the last edition there have been significant changes in the development and application of air conditioning. Among these are concerns about indoor air quality, revision of outside design data and the expression of cooling loads arising from solar radiation through...

A book...

Geoffrey Beattie breathes new life into a thousand tired old clichés about body language. This is a fascinating book on two levels. The first is a serious scientific one arguing for new ideas about nonverbal communication. The second level is perhaps a shade less Nature and a dash more Heat or Hello. As Big Brother psychologist,...

Knowledge of the world's languages has never been more comprehensive than it is today; yet never have so many been threatened by extinction. Defining as endangered those languages in which older speakers are failing--for whatever reason--to pass on their native speech to younger generations, this encyclopedia is the first to catalog and describe...

• Everything a new player needs to get started playing D&D

• Details on four fantasy races and four iconic classes

• Explanations of every number and statistic on the character sheet

• ...

Written by an immunologist, this book traces the concept of immunity from ancient times up to the present day, examining how changing concepts and technologies have affected the course of the science. It shows how the personalities of scientists and even political and social factors influenced both theory and practice in the field. With...

Get the definitive guide for administering System Center Configuration Manager 2007 straight from an expert. This comprehensive reference delivers all the information you need to plan, design, deploy, and manage mission-critical software updates and help maximize your organization s productivity. This comprehensive administrator s reference...

An introductory-level text for students who are not majoring in computer science as well as for computer science majors with no prior programming experience, Simply Scheme teaches computer science from a functional/symbolic point of view. It provides a solid platform from which students can go on to study the seminal work Structure and...