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Marketing Across Cultures (Culture for Business Series)
Marketing Across Cultures (Culture for Business Series)
The authors of this text show how we can understand different markets and customer needs in a wide range of cultural contexts. They also show that culture is the dominant factor that pervades all relationships and behaviors.

The marketing process is beset by dilemmas. Traditional theories about marketing break down when organizations are...

Becoming an Employer of Choice: Make Your Organization a Place Where People Want to Do Great Work
Becoming an Employer of Choice: Make Your Organization a Place Where People Want to Do Great Work
This inspiring handbook will help you assess your organization's current claim to greatness and make the business case for creating the sort of truly great company atmosphere that will attract great people who will deliver great results.

Being an 'employer of choice' is not just an HR buzzword--it makes a huge difference to your...

Using Knowledge Management to Drive Innovation
Using Knowledge Management to Drive Innovation
This Best-Practice Report explores how innovative organizations manage their knowledge and how to approach knowledge management (KM) to drive innovation.

This report, APQC's tenth Best-Practice Report on knowledge management, explores how innovative organizations manage their knowledge and how to approach KM to drive innovation. Using...

Leadership Passages : The Personal and Professional Transitions That Make or Break a Leader
Leadership Passages : The Personal and Professional Transitions That Make or Break a Leader

Leaders face numerous critical crossroads in their careers, moments that can provide extraordinary learning and growth opportunities or ensnare them and prevent further development. The good thing about these passages is that they’re predictable, and with proper preparation, leaders not only can survive them to become stronger but can use...

Beginning Transact-SQL With SQL Server 2000 and 2005
Beginning Transact-SQL With SQL Server 2000 and 2005
Prepare for the ever-increasing demands of programming. Beginning with an overview of the SQL Server query operations and tools used with T-SQL, this authoritative text explains how to design and build applications of increasing complexity.

Transact-SQL is a powerful implementation of the ANSI standard SQL database query language. In...

Pocket Guide to the National Electrical Code 2005 (Eighth Edition)
Pocket Guide to the National Electrical Code 2005 (Eighth Edition)
The Number 1 Practical, Portable, Plain-English Guide to the 2005 National Electrical CodeWhatever your role in designing or installing electrical systems, you need up-to-the-minute, easy-to-use information about the newest National Electrical Code.The Pocket Guide to the National Electrical Code®, 2005 Edition, brings together all the topics,...
Monad : Introducing the MSH Command Shell and Language
Monad : Introducing the MSH Command Shell and Language

Monad, available for Windows Server 2003, Windows XP, and Windows Vista, is the future of Windows administration. From setting up automated build environments to managing 200 desktops in an organization, anything that reduces the number of repetitive management steps is a real win. This is the promise of Monad, the powerful new...

Practical mod_perl
Practical mod_perl
Mod_perl embeds the popular programming language Perl in the Apache web server, giving rise to a fast and powerful web programming environment. Written for Perl web developers and web administrators, Practical mod_perl is an extensive guide to the nuts and bolts of the powerful and popular combination of Apache and...
MySQL Pocket Reference
MySQL Pocket Reference
Easy to take and use anywhere, the MySQL Pocket Reference provides instant reminders on how to use important MySQL functions in conjunction with key parts of the LAMP open source infrastructure. The book covers installation of MySQL and includes a description of SQL commands, data types, operators, and functions. In...
Postfix: The Definitive Guide
Postfix: The Definitive Guide
Postfix: The Definitive Guide eases readers from the basic configuration to the full power of Postfix. It discusses the interfaces to various tools that round out a fully scalable and highly secure email system. These tools include POP, IMAP, LDAP, MySQL, Simple Authentication and Security Layer (SASL), and...
The New Rules of Engagement: Life-Work Balance and Employee Commitment
The New Rules of Engagement: Life-Work Balance and Employee Commitment
This book offers practical, down-to-earth solutions for developing a new psychological contract between employer and employee, leading to improved productivity, retention of key employees, attracting a better caliber of new employees, and more.

How many of your employees care enough about their work, or your organization, to do anything...

MCSE Windows 2000 Professional Exam Cram 2 (Exam Cram 70-210)
MCSE Windows 2000 Professional Exam Cram 2 (Exam Cram 70-210)
MCSE Windows 2000 Professional Exam Cram 2 is the perfect study guide to help you pass the first exam in Microsoft's 2000 four core OS exams - Installing, Configuring, and Administering Microsoft Windows 2000 Professional (exam 70-210). With this book, you can master the skills and concepts necessary to address...
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