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Advertising: A Very Short Introduction (Very Short Introductions)
Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. Many of these mythsand misunderstandings are almost as... | | | | Workshop Processes, Practices and Materials, Fourth Edition
Workshop Processes, Practices and Materials is an ideal introduction to workshop processes, practices and materials for entry level engineers and workshop technicians.
With detailed illustrations throughout, and simple, clear language, this is a practical, one book introduction to what can be a very complex subject.
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Practice Makes Perfect Exploring Writing (Practice Makes Perfect Series)
Learning to write is a challenging, multiskilled process. Students must learn how to identify, analyze, and develop ideas. They must learn how to compose sentences, build paragraphs, and express ideas within the standards of written English. They must discover their “voice” and learn how to precisely say what they want with... | | Calculus DeMYSTiFieD, Second Edition
Calculus is one of the milestones of Western thought. Building on ideas of Archimedes, Fermat, Newton, Leibniz, Cauchy, and many others, the calculus is arguably the cornerstone of modern science. Any well-educated person should at least be acquainted with the ideas of calculus, and a scientifically literateperson must know calculus... | | Frommer's France 2011 (Frommer's Complete)
France presents visitors with an embarrassment of riches—you may find yourself bewildered by all the choices. We’ve tried to make the task easier by compiling a list of our favorite experiences and discoveries. In the following pages, you’ll find the kind of candid advice we’d give our closest friends.
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